How to develop a blog - tips for beginner bloggers. Practical Tips for Growing a Blog from Scratch How to Grow Your Blog

Publication date: 2016-09-22

From the author: hi all! Today I want to tell you about how to become a blogger on Instagram and get a lot of likes, reposts and positive karma. Today, we can say with confidence that Instagram has changed the lives of most of the inhabitants of our planet - people no longer try to hide their profiles, but quite the contrary, they regularly share every moment of their lives with the world. If you become a successful blogger on Instagram, then real-life popularity and many advertising contracts are guaranteed to you.

Who is an Instagram blogger?

You can blog for absolutely different purposes. For one person it's just a hobby, and for another - a profession. However, if you want to become the owner of a mega-popular blog on Instagram, you will have to work hard, because you will have to post regularly and wisely so that readers are interested and look forward to your future posts and photos.

In fact, an important social mission is assigned to the shoulders of an Instagram blogger - to serve as a role model and example, form the opinion of the audience and help readers with the choice of information. If your life is not so interesting to attract subscribers, then you can create your own ideal, in your opinion, story.

Choosing a blog topic on Instagram

If you are increasingly thinking about how to become a blogger on Instagram, then it's time to act. When choosing a blog topic, be based not only on your preferences, but also on the interests of social network users. Choose a topic that you are well versed in so that the information in your posts is competent and useful for readers.
I want to give the most common subjects of Instagram blogs:

Blogs of professionals in various service industries, such as psychologists, doctors, stylists, lawyers, etc. Pro bloggers give advice and position themselves as experts in their chosen field.

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Fitness blogs are ideal for those who have an athletic fit figure and those who do not miss a single workout and are ready to set an example for their subscribers.

Blogs for moms are no less popular than fitness blogs, because girls on maternity leave and raising small children especially often use social networks and look for advice in a given situation;

How to become an Instagram blogger if you don't want to show your face? Yes, very easy! Blog as a cartoon character or animal. You can post photos of your hero from different parts of the world, thereby covering the travel theme, but from an unusual angle.

What is the best way to design your blog?

If you can get people interested in your posts, then users will start going to your profile to find out about you. more information. Therefore, the right design will work as your business card.

Blog photography should be of high quality and look professional. If you created an account solely for the purpose of making money, then you should not put a logo on the profile picture - people are much more willing to subscribe to the page of a living person.

Be sure to give short description your activity and indicate the address of your website or other contacts. If you want to create your website or blog with a unique and stylish design, then it does not hurt to take special video courses on website building.

Speaking about how to become a popular blogger on Instagram, I want to pay special attention to your first post. Do not try to write a post right away about why you decided to start blogging, I assure you that this information is of no interest to anyone. Make the first publication immediately on the chosen topic and thereby pleasantly surprise your future subscribers.

What are the best posts to post on your page?

If your blog is not interesting to readers, then they will all look and leave - and, irrevocably. Therefore, the content of your blog is key. Here are some simple rules to help you keep an interesting blog on Instagram:

“brevity is the sister of talent”, so do not write long exhausting posts (people do not like to read long texts);

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break the text into several paragraphs, separating them with an empty line;

do not burden readers with a huge amount of unnecessary details;

the photograph must correspond to the written meaning;

do not forget about feedback - try to regularly answer your subscribers to their questions, treat them with respect and, if possible, look at reviews that do not need answers.

Promoting a blog on Instagram

Who reads beginner bloggers? That's right, nobody. Therefore, without wasting a second, we begin to act. Now I will tell you how to become a famous blogger on Instagram if you have no followers at all.

Choose the right time for your posts. The most suitable time is 8-10 am when people gather and go to work, as well as lunch and 10 pm. Try not to post from 18 to 20, because this is the most active time, and your post will be at the bottom of the feed very quickly.

Hashtags play a big role in promoting your account, which you need to put under all your publications. Be sure to come up with your own personal hashtag, thanks to which people will be able to control all posts about your brand. The most optimal number of tags is 5–6, of which a couple will be personal, and the rest will be popular. They will help a potential audience find you among Instagram users.

Highly effective method promoting a new blog - commenting on toppers. How it works? Just! We subscribe to all popular bloggers on our subject and leave high-quality semantic comments under all their publications. And even if your comment is ignored, in any case, several people will go to your page to find out what kind of smart commentator it is.

Ideally, the author will notice you and mark you in one of his posts. You can write whole praises about how to promote blogs, but even if after reading this article you have not achieved the planned heights, then do not despair, you can always take a video course on blog promotion.

What do you need to do to make a blog profitable?

More than half of people using the Internet learn about goods and services from the Instagram social platform. Accordingly, selling something has become much easier. You can promote any product without spending a single penny on advertising. All you need is passion and perseverance.

You can sell things, cosmetics, handmade items and whatever you want. If you have nothing to trade, then you can “earn” on yourself. To do this, it is enough to be an interesting person. In this case, your page will work like a magazine - you will only need to advertise among your publications.

The price of such advertising will directly depend on the number of your subscribers. It is especially easy for beauty bloggers to advertise on Instagram, because they publish posts about how to become more attractive and what cosmetics are best to use, which expands the audience of advertisers.

I hope my article will help you become famous Instagram bloggers. Subscribe to our blog and share interesting content with your friends. See you soon!

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The blogosphere has long been a prominent phenomenon in Russian public life. Livejournal, the most popular blog hosting in our country, has more than 5 million accounts of Russian users only. News from blogs gets into the media, becomes the subject of a wide discussion of the masses, forms the so-called. public opinion. Too many people strive to make their livejournal popular, but not everyone knows how best to do it. In this note, we will give some tips that may be useful to a novice blogger.

First of all, you need to decide on the topic of the diary, which must be maintained in the future, so that the blog becomes recognizable, gets into various directories and gathers the target audience. If the blog is run by several people, then they should agree in advance on the policy for selecting and posting posts. One way or another, each blog should have its own specifics, it can be dedicated to entertainment, politics, history, culture, business, Internet technologies, etc., designed to post and discuss thematic photos or videos, dedicated to some project or person . All blogs are different, but to be successful, your blog must be something solid, held together by a common idea, and not a chaotic heap of notes that are not connected in any way.

To track statistics and keep abreast of the dynamics of the development of the blog in Livejournal, it is best to immediately purchase a paid account. It's not that expensive - just $20 a year (not the biggest investment you'll need to run a successful blog). With the transition to a paid account, you will be able to see and analyze the results of each day, week and month.

The number of posts can be very different, depending on how interesting they are to readers. It is best to choose a system of even number of posts each day - it can be 1 or 20 posts, but posted daily so that the audience expects them to appear. Daily stable work is the key to success in any business.

At first, the main task is to attract regular subscribers. This can be done through mutual friendliness, by attracting them through interesting content, or through the purchase of “friends” on a special online exchange. However, in the future, everything will be determined not by the number of "dead souls" or recruited friends, but by real traffic. If you have many friends and links to your blog, but almost no one really views it, then it will never reach the top and increase its place in the ranking.

Rating and tops is a special topic that I would not get hung up on. The main thing is to have a real result of work every day. Over time, he will justify himself. If you systematically increase the number of visitors and blog views, then over time your Internet diary will enter the tops on its own and rise in the rankings, it will inevitably attract attention, since it will be really interesting to a wide range of people. There are many ways to increase traffic, but it is best to increase it naturally and steadily, due to visible results of work.

It is extremely important to establish a communicative connection with readers who leave comments. They should feel comfortable in your blog, in communication with you, they should feel that they are important to you, that you are interested in their opinion. If you manage to win over the audience, then it will actively work to promote your blog - make reposts, share your posts with friends, recommend your posts on LiveJournal and other reviews of the blogosphere.

In the following posts, we will tell you in more detail about the methods of blog promotion. Stay tuned!

How to independently promote a page on Instagram for sales? What are the bots for promoting a store on Instagram? How to attract new followers for free when promoting an account from scratch?

Instagram for an enterprising and energetic person is not only a convenient application for storing and displaying photos, but also an enrichment tool. A promoted Instagram account brings its owner a stable income through sales of their own and other people's goods, advertising and high popularity.

With you is Denis Kuderin, an expert of the HeatherBober publication on financial issues. I will tell, how to promote instagram and attract new subscribers on your own as well as with professional help.

We read to the end - in the final you will find life hacks for keeping followers on your page, as well as an overview of popular paid services for Instagram promotion.

1. Instagram promotion - we expand the client audience for our business

Social networks are a territory of unlimited possibilities. Instagram is no exception. The resource was originally created as mobile application for shooting, storing and distributing photographic materials, but gradually the site expanded its functions and became a full-fledged platform for exchanging impressions, comments, news and likes.

The service's popularity skyrocketed in 2012 when Facebook acquired it from its original owners for $1 billion . A lot of new features immediately appeared here, including the option for recording and posting videos.

Today Instagram is hundreds of millions of registered users, a huge viewing audience, thousands of new pictures and videos every day. And unlimited opportunities for earning.

Here are the main ways to make money online:

• sale of own and other people's goods and services through a promoted account;
• companies, products, events and everything that can be sold and advertised;
• promotion of accounts on a professional basis;
• make money selling photos.

The most profitable option is to own your own business. It doesn’t matter what you do – any products and services can be beautifully presented, shown and sold.

Instagram does not charge money for registering on the network and using all the functions of Instagram. All that is required for success is free time and desire. And a well-promoted popular account.

Page boost - an indispensable condition for monetization. Popular accounts are visited by thousands of users a day, and with the number of visitors, the volume of sales inevitably grows.

What is promotion from a technical point of view? This is the intentional and purposeful promotion of your profile using various methods. Promotion is natural and artificial.

The first option is when the popularity of the page increases due to really unique and interesting content, non-trivial design and other features. Artificial promotion means use of specialized programs, applications and services. Both methods are used for maximum efficiency.

In itself, profile promotion is one of the ways to make money on Instagram. This is done both by freelancers on exchanges and by entire agencies promoting websites on the network.

Instagram successfully integrates with Facebook and VKontakte. By linking your accounts, you will be able to automatically publish everything that you shot on Instagram on the pages of other social networks.

Businessmen, athletes, actors and other media people have Instagram accounts. A lot of people filming on the phone use this network. Such popularity has turned Instagram into a kind of cult for a whole generation.

To promote your account, it is important that the posts are regular and the pictures bright

So, a promoted page on the network is a kind of capital, an asset that you use at your own discretion. It is wiser to use the asset for the benefit of the wallet.

When your page turns into complete source of income, you no longer have to spend time on promotion. The account will promote itself or with the help of a hired administrator.

But remember a few important rules:

• the resource was created for communication, entertainment and content publishing: take monetization as a useful side effect;
• it will not be possible to promote an account quickly - be prepared for the cost of time;
• the main thing in this network is unique content, everything else is secondary;
• The topic should match the content.

What account is considered promoted? This indicator is rather conditional, but among businessmen and moneymakers it is generally accepted that real popularity starts with a few thousand followers. There are accounts on the network with hundreds of thousands of subscribers - this is really a promising platform for a stable income.

2. How to promote Instagram yourself - step by step instructions for beginners

First of all, "Insta" - friendly community, i.e. a community of people who exchange impressions, experience, observations and useful information among themselves.

Here they hold contests, organize promotions, collect likes and votes. A citizen of any country or a group of people can create their own page and use it for any purpose - within the limits of law and ethics.

I will not write about how to create a profile and what the interface is - you will figure it out yourself. The theme of the publication is the promotion and monetization of the account, keeping followers on your page.

Most of the participants try to use their pages for their intended purpose - they add pictures from life there, share observations and adequate content. Compared to VKontakte and Facebook there is less useless garbage, content is more alive and people are more open.

Act consistently and success is guaranteed!

Step 1. Create and design an Instagram profile

Your photo (avatar) or profile product image is the first thing a potential follower sees. There will also be a short text - personal data, a description of the company or product.

For many, the design and first impression of the profile is a decisive factor. Looking at the image, people decide whether to follow you or not. If you treat your profile photo casually, you will scare away the consumer audience.

The description should be concise but informative.. Indicate your location, type of activity, subject and a link to the main site, if any. This is the only place on Instagram where you can put an active link.

We need a call to action - not a vague "if you want to see more, then ...", but a specific one - " click here, you will see a lot of interesting things" or something like that.

Step 2. We prepare a content plan

Since in our case the purpose of creating an account is commercial activity, you need to think over a content plan in advance - what, when and how much we will publish.

Posts should contain high-quality images, a short accompanying text and several thematic hashtags– important keywords that will make it easier for users to find the right pages.

Do not overload your page with intrusive advertising - combine promotion with useful information for followers.

Think ahead:

• what needs of consumers you are going to meet;
• what audience are you targeting?
• how best to design or present goods and services;
• what else, besides the object of sale, can you give to the visitor.

Even the owners of business accounts are not prohibited from periodically creating personal posts, sharing their observations, knowledge, and impressions. But don't get too far off topic and stick to your unique style.

Step 3. Publish new content

If you are promoting yourself - you want to first attract an audience, gain followers, and only after that make money on your image, then personal pictures will be the main content. If you are promoting your business, stick to a pre-selected style. The optimal frequency of posts is 1-2 per day.

For example, you cook deliciously and beautifully. Why not post photos on Instagram to increase your popularity?!

1. Use filters and don't be afraid to create- the more creative the pictures, the more subscribers.
2. Post only high-quality images- passing shots are of no interest to anyone.
3. Make a story out of every photo.
4. Post videos periodically- but not too long, no more than 5 minutes.
5. Sign your photos Where, when and why was it taken.
6. Use hashtags- then your photos will be easier to find.

An attractive visual range encourages the study of text content. The more interesting the photo and video content, the more comments, subscribers, transitions to the main site and calls from buyers.

Step 4. Attract subscribers

The first subscribers will be your friends, acquaintances, and sometimes strangers who came to your page by accident. If you synchronize your profile with other social networks, the audience will be recruited quickly.

Further promotion depends on your activity and creativity. The more time you spend on promoting the page, the more you will achieve. If there is no time, but there are free funds, use paid ways to promote your account. About them - in the following sections.

Step 5. Analyze page traffic and make changes to the strategy

Performance analysis is the study of indicators of audience coverage (how many subscribers), engagement (likes, comments), number of clicks (how many people followed the link).

If you are not satisfied with the indicators, it is time to make changes to the strategy - slightly adjust the subject matter of the posts, make the page more "hooligan" or, conversely, academic.

Free Instagram promotion methods require free time. But they also need to be managed wisely.

If you follow the helpful tips, things will go faster.

Hashtags are a useful thing: they help users find publications of interest to them. Tags will attract the target audience and new subscribers to your page. But do not use common and popular keywords - otherwise your posts will be lost in hundreds of others.

General rules:

• come up with your own label - it will increase the recognition of your brand;
• do not make labels too long: 3 words in a hashtag is the maximum;
• separate elements in hashtags with underscores;
• put labels not only in the explanatory text, but also in the comments.

The app remembers all the hash marks you've entered before - as soon as you enter the first letters, a list of words will drop out that you can use. The maximum number of tags for one photo or video is 30.

For several years now, blogs have been a popular online tool for sharing experiences and building a community. Many examples around motivate people to create their blogs, and the Internet is replenished with new interesting resources. Once upon a time I decided to create my own blog, not knowing what it would lead to in 2-3 years.

Getting started is always difficult, and often new bloggers turn to experienced bloggers (let's call them that) for advice. The most frequently asked questions on this topic: How to develop a blog so that people start reading you? And how, subsequently, to find your niche in the blogosphere? Below I've put together some tips in the form of folk wisdom (our ancestors always knew how to blog).

12 Tips for Beginning Bloggers to Blog Successfully

Come up with a problem that your blog should solve. Just creating a blog “to be” is also good, but in the future you still have to return to this issue. The goal of a blog (or call it a goal) is to keep you within the right frame of mind when it comes to blogging. At each stage, it will be possible to measure how effectively the blog performs the task or how far you have deviated from it.

For example, in my case, the task of the blog was to create a platform for publishing new, authoritative and useful articles on website optimization and promotion. Later, the task changed, but since I knew what I needed a blog for, I could clearly draw up a plan of action.

Determine the theme and style of your resource and stick to them. Blogs about everything are of little interest to anyone if it is not a personal diary. At the initial stage, it is very difficult to gain an audience of readers if they do not understand what your site is about (along with your obscurity). They may like 1-2 articles, and they will even subscribe to updates, but as soon as they receive 2-3 more articles on a different topic in the mailing list, they will send you away (unless they are your loyal friends).

Determine which topic you are best at, and if they are different (from fishing to marketing), then start a few blogs.

Leading style is also very important. People may not see you live, but regular readers remember your unique blogging style and your worldview scanned in articles. Therefore, the blog also forces you to analyze yourself. Later, this will affect the image, but now readers are attracted “in the likeness” and if you need to attract a serious audience - be serious, open to people to communicate - be open.

Write articles on useful and relevant topics. Even if you are not a 100% expert in something, become one and write an authoritative article! This will attract not only readers, but also give additional credibility in their eyes.

Don't be afraid to express your thoughts. This is exactly what people can appreciate about you the most. Why would they want to hear other people's thoughts and ideas from you? Do not be afraid to be a “black sheep”, often that is why people are with you.

The world is changing rapidly and the area in which you are an expert is quickly filled with new specialists who, no worse than you, can organize a similar tool for sharing experience or creating a community. There are many examples of this. As soon as you stop being interesting and a more useful resource appears, people leave in search of new development.

If you decide to make your blog popular, then touch on global topics, look for trends in your field, discuss them on your site, use these trends. For example, recently the trends in search marketing are social networks, behavioral factors, geolocation services and mobilization, and, of course, conversion optimization. Now, for example, it's hard to imagine a popular blogger who doesn't have a Twitter account or a Facebook "like" button at the end of every article.

Don't expect a response right away. At first, you will have to make a lot of effort, not getting the desired response in the form of comments or other feedback. This is a difficult period when people know practically nothing about you, and here you should be patient, continuing to follow your goal.

People love energetic, active and courageous people. Show these qualities when blogging. Not only publish articles, but also organize contests, marathons, take part in similar promotions from other bloggers. This will allow you to quickly introduce you to other representatives of the blogosphere and get new readers.

Come up with new "chips". In addition to articles, what else can you give readers to make it also useful? Maybe some tool or a new section, or maybe just a survey or distribution of invites to useful resources?!

It is very difficult for one to succeed, so you should learn the rules of networking. I recommend reading the book "Never Eat Alone" by Keith Ferrazzi.

Initially, gather a community of friends on your blog, they will be your support at this stage. Later this community will expand, but for now you need someone to run your blog. Let it be friends. Invite everyone you know and who may be interested in the topic of your resource, ask them to leave their review of the new article in the comments.

You need to have the right social circle. Expand your social circle, but take care not only about the number of its participants, but also about the quality of your environment, because it directly affects you and, accordingly, the development of your resource. Try to have popular and interesting people in your circle of acquaintances.

The blogosphere is very broad and you might not get noticed if you just sit alone, even if you have super unique content. Therefore, it is important to take an active part in the development of the blogosphere - to declare yourself, to be constantly in sight. To do this, read and comment on other blogs, participate in discussions, sometimes it is useful to participate in marathons. Here it is important to be open and sociable, if these qualities are not there, then their development will be very useful for you to develop your blog!

It is not enough to write useful content, it must also be presented correctly. Find where people might be located who might be interested in your content? Share announcements and articles on the found sites. Do not focus only on your blog, look for like-minded people on various resources, including social networks.

Criticism in your direction is inevitable! Treat criticism with understanding, be tolerant. Inadequate perception of criticism will only lead to a decrease in your authority and the number of regular readers. Try to find a common language with readers, even with the most unfriendly ones, this will lead to success in the long run.

It is necessary to take care of the reader: provide him with convenient options for reading content both on the site and in the RSS reader, give him the opportunity to read other articles on the topic, including on other resources, make the site convenient and understandable, provide the visitor with maximum comfort.

Any discomfort in the form of a captcha for sending a comment, inconvenient text formatting, an abundance of advertising or an oversaturated color scheme of the site can lead to the loss of readers.

I hope this folk wisdom inspires you! I wish you the development and popularity of your blog!

Updates/Notes Jerry:

Since posting this article, I have received several email inquiries for a business or [other CMS] site.

The thing is, I always believe that you should run your blog like it's a real business. The tools for market research and marketing for a blog or business website are similar. The marketing strategies and hacks I mentioned in this guide generally work for all types of blogs or websites. Therefore, I see no need for a separate article.

It has become a giant guide with over 6,000 words. And I'm interviewing more bloggers for their contributions, as well as thinking of new ways to improve this guide. Ideas and feedback are welcome! Contact me at [Email protected]

Creating a blog / website is step #1.

To stay ahead of your competition in any niche, you need to actively grow and improve your blog.

There are many factors that go into creating a successful blog. Using the right dataset, choosing the best tools, and applying the best strategy all go into the success of your blog.

What's in this guide?

In this guide, we'll look at a number of things you can do to improve your blog.

Some require very little effort and can create instant positive results; while others take more time and skill.

It's like RPGs - some levels are easy and some require more time/effort to master the required skills and break through.

Data is your friend. But what?

We know that data is critical to measuring your progress and blogging improvement.

But what type of data should you be looking at?

2 - Hire a Freelance Designer

In case graphics and photography are not really your thing, you can always leave the job to a freelance designer. The cost of graphic and web design has dropped significantly over last years thanks to free software and fierce competition. Based on my recent research - a designer charges around $26/hour on average and you can go up to $3/mo.

3 - Pixabay (or other directories that offer beautiful images)

If you must add inappropriate photos to your post - at least you can avoid ugly photos. Not only are they bland and unique, but they can appear on several other sites at any given time, making your blog less unique.

There are countless sites where you can get free, amazing photos. Pixabay is my favorite because of its flexibility. There are no attribution requirements, which means you can do whatever you want with images from this source.

Plus, it's very easy to use - there's even a simple search right on the home page, available before you log in. You will have access to photos, vectors and illustrations and can filter as needed. Uploading real images is incredibly easy and, again, comes with image size options (pixels and MB) to ensure the image you have in your hand is crisp and high quality for any purpose (in my case most likely online for your blog - no huge file size required).

Visit website: pixabay.com

Tactic #7. Blog Design: Less Is More

When you want to improve your blog, design is the obvious thing to look at. The overall look of your site is the first impression a site visitor has of your blog. It is important to have a good balance on the page. All elements should come together into a useful and visually pleasing whole.

Learn from Pro: Al Pollis

You are not optimizing pages. You optimize thought sequences.

Nature is the greatest designer. While we are designing for the web, we have a lot to learn by studying Nature itself. In the end, it's all about balance and harmony, the contrast of shapes and colors.

4 tests you can run to evaluate the effectiveness of your design elements:

1- Attention: Each element should grab the attention of visitors and do it in the right order. For example, set a high desirability rate first and then provide a Call-To-Action. Or first orient the visitor, and THEN “create a need”.

2- Direction: Web design elements should logically fit into the visitor's reading path: from left to right, top to bottom. Generate interest and orientation before "creating the need" for information and "Call to Action".

3- Contrast: Strategically change the path the visitor's eyes follow on the screen using contrast. For example: bright colors, especially reds and oranges, attract the attention of visitors. Also, large elements, unusual shapes or parallax effects with their "virtual" third dimension will stand out more. Also use motion: Flying Images, animated dropdown menus, sliders, hover effects. Finally, remember that elements (i.e. rows in different background colors) stand out.

4- Balance: If we want to learn from Nature, Balance is paramount. Keep the relative size of your components equal, or use "amount" to strike a balance. For example, if you're using unequal-width columns, use a few "heavier" elements (such as images) in a narrow column to balance the weight of the wider column.

Real life examples

Example #1: Don't Compress All Content Together

Example #2: use simple design to minimize distraction

Example #3: Use fewer items in the main navigation menu

Tactic #8. On-page search engine optimization

When you have better search engine rankings, you will see an increase in traffic and revenue. However, figuring out the holy grail on how to rank higher in search engines can feel overwhelming. While it's true that researching and improving off-page factors (like getting links) is naturally important, there's a lot of bad fruit in SEO that many bloggers don't see.

Google changes its algorithms regularly, so it's hard to know what Google wants. You need to focus on three main areas if you want to rank well on the Google search engine: content, performance credentials, and user experience.

All of these factors come together and combine into what Google considers a “good” block that deserves to rank higher in search results.

Learn from Pro: Michael Pozdnev

Lately I've been looking into ways to increase organic search traffic just by modifying and formatting the content (on page SEO).

And I have good results.

The search traffic of one of my posts increased by 321%!

Here are the basic on-page SEO steps that will help you get more traffic:

Take measures

Some simple things you can do to improve search rankings:

• Use descriptive alt tags on all images
• Fix all 404 errors and broken links
• Include keywords in your H1, H2 and H3
• Internal linking - make sure your important pages are well linked internally
• Use original, useful content that meets user needs - Google Panda punishes sites with too many thin pages of content
• Use a breadcrumbs and a sitemap to help Google understand your site's structure and content flow.
• Use a content table if your content is longer than 2,000 words
• Test your page titles to improve your search results page. CTR - case studies have shown that CTR affects website rankings.
• Improving the speed of interaction with the site - the bounce rate and time on the page affect the ranking of the site.

Tactic #9. Eat your dog food

One easy way to improve your blog is to spend time working on old content. Read old posts regularly:

Tactic #10. Good content is not enough

There's no denying that good, well-written content is important if you want to engage your audience. But that's just not enough to drive traffic to your site on its own.

You need to create content that your target audience most wants to read.

Finding Content Ideas

Tip #1 Google Analytics

Take a look at your Google Analytics. Find out what type of content your audience will like. What parts do they most often interact with or participate in? Create more of those topics and less less popular ones (or reprogram less popular ones to make them more like popular posts).

Tip #2 Other media platforms

Get inspired by popular content on Podcast, YouTube channels, SlideShare, and more. This is the window where people in your niche want to learn more. There is a reason that certain content is more popular at any given time.

For example, iTunes allows users to view podcasts by popularity. Pay attention to this topic, as well as how it is presented to the audience.

Use YouTube to find out what vloggers in your niche are doing. Find out which videos are the most popular in your channels. Incorporate these popular videos into your blog content ideas.

Obviously, simply compressing images is not enough. Some other methods besides Daren's suggestions to consider:

• The speed of your servers
• If you have access to the Content Delivery Network
• Plugins that can lead you to a dead end and make it load slowly
• Multimedia features that can slow down some users who have slow internet speeds
• Image optimization
• Image Delivery (CDN)
• The current topic of your site and how fast it loads
• caching

Sample Tools

Tactic #13. Connect with others in your niche

Most of the blogging guides you find online today focus on improving your writing or adding more content.

However, the truth is that more or even better content is not always the answer.

Sometimes it's smarter to move away from creating more content and explore other things you can do to get better results from blogging, like connecting with peers.

At first glance, it might seem like a good idea to talk to other bloggers in your niche. After all, you are both vying for similar traffic.

However, connecting with other influencers can really benefit you. Enough traffic to go around, and when bloggers recommend each other, visitors to their site tend to pay attention.

• Meet other bloggers. You are both targeting a similar audience, so you both win. You can also connect with bloggers in related niches. For example, if you make wooden signs and sell them, you will need to link to a blog that talks about DIY decorating.
• Provide information to other bloggers. Have you found an ad space that is particularly successful? Don't be afraid to tell others. They, in turn, will tell you where they advertise.
• Exchange guest posts with each other to reach each other's audience.
• Introduce your blogging friends to your readers by showing interviews, putting an article about them in your newsletter, or simply giving them a shout out on social media.
• Share ideas about writing and editing.

Learn from the Pro: Marius Kinyulis

Achieving Influence: How to Improve Response Rate?

1. Always include a benefit that influencers might be interested in in your first email. For example, if you are telling them about the possibilities of posting a guest on their site, tell them that you will not only share the post with your social media followers, but also send an email to your followers Email 10,000.
2. If the first letter didn't work - always follow up. People can say whatever they want, but the follow-up still works incredibly well. And if possible, include an additional benefit. This may increase your chances of getting a response.

Tactic #14. Grow traffic with Facebook Ads

Facebook is too big to ignore the social giant. There are over 1.5 billion users on the social media giant. In 2015, advertisers spent $17.08 billion on Facebook. Since they have such a wide user base from different places and backgrounds, Facebook is the best option for brands and bloggers. However, you have to understand how Facebook works and spend time optimizing for it to be worth the time.

Dig deeper

Here are some tips to help you get started:

• Stay tuned for new features (Facebook releases them almost weekly). Be the first to use new ad formats - Instagram videos, DPA ads, local ads, canvas ads, etc.
• Use the automated A/B testing ad tool to lower your ad cost and improve ad performance. I use Adespresso to upload most of my Facebook ads - it helps me easily create and track hundreds of ads in one campaign.
• Cross selling or cross promotion. Even if you're not selling a real product, you can still apply the idea of ​​cross selling to keep existing visitors. When someone visits your blog page, you can automatically cross-promote your other relevant content with the retargeting feature. For example, if you are looking at "creating a photo gallery", you can track and promote your "must see" list. WordPress plugins for photo blogs" on Facebook.
• Understand how you can hone in on your target audience with Facebook ads to reach the exact demographics you want to reach.
• Study what your competitors are doing. You can even target people who have visited your competitors' Facebook pages and click ads on them.
• Always reward the benefit, not the product. Sales of products, services or content will naturally be the relationship you build with your audience. You must inform your target audience how your product/content can help them. What problem are you solving?
• Post more photos. Wish 120% more participation than messages without photos. Posts with a photo album about 180% more engaged.
• The target audience. Facebook knows a lot about you (and what sites you've visited), and it uses that information so advertisers can show their ads to select groups of people. Your FB appearances are highly dependent on how well you target your audience. Here are 20 no interest targeting Facebook ad ideas.

Real life examples

Tactic #15. Build your team and expand it

As your business grows, so does your team (this is the WHSR team, by the way). Look for people who are trustworthy and offer high quality work for your team. Once they are trained, these people should be able to complete tasks with a little guidance from you. This allows you to expand your advertising and content efforts in much the same way as if you cloned yourself. The goal will be for you to eventually manage the team and leave them the actual work.

With the right team and continued effort, your blog should continue to expand its reach. Over time, you will gain from other efforts. Improving your blog is not a one-time effort. You have to keep improving your blog week after week if you want to be successful.