Cms 1c Bitrix. What is Bitrix

1C-Bitrix. Website management and administration

Do you want to learn how to administer websites using 1C-Bitrix? Are you aiming to transfer your website to this CMS? Our course will help you solve your problems.

The Runet Rating resource put 1C-Bitrix first among boxed content management systems. Its advantages are obvious: convenient and intuitive, flexible and customizable, there is a store of ready-made solutions, the “Search Engine Optimization” module helps to promote the site in search engines, the ability to integrate with “1C: Enterprise”, allows you to track all purchases.

In this course you will thoroughly learn "1C-Bitrix: Site Management". Learn to install the system - starting with the theoretical part, complete laboratory work, during which you will develop all the necessary skills for administering 1C-Bitrix. Learn to change page properties, create and edit sections, fill them with a variety of content, work with existing ones and create your own menu.

Separate lessons of the course will be devoted to information blocks and components. You will work with static and dynamic information, learn how to create and administer information blocks, understand the components of the “News”, “Photo Gallery”, “Blog”, “Subscription”, “Social Network” and others groups.

The course is aimed at developing practical skills in website management. Each training block ends with laboratory work. You will not only consolidate the acquired knowledge, but also learn to avoid traditional mistakes of novice administrators.

The course is intended for website managers, content managers, company website managers, marketers, for website owners on other CMSs planning to switch to 1C-Bitrix, for those who want to learn how to competently administer the system and manage the content and functionality available on the website.

The course is basic for taking the following courses on the software product.

The course does not cover issues of working with other 1C-Bitrix products, editions higher than “Standard”, issues of server administration, programming, etc.

Learn from professional practitioners. Come to the Specialist Center.

1C-Bitrix: Site Management is an effective tool for creating, developing, optimizing and maintaining Internet sites. Functionality solutions allow you to successfully use it to manage Internet resources of various categories and levels of complexity:

• corporate websites;
• online stores;
• web services;
• information portals;
• websites of thematic communities, forums;
• sites social networks and other projects;

Video presentation of 1C-Bitrix

The main advantages of creating and developing a website on 1C-Bitrix: Website management

The solution includes more than thirty modules that provide a complete set of tools for website management.

The 1C-Bitrix: Site Management system is an opportunity to provide information content and manage the site structure; manage online sales, photo gallery and media files; manage advertising on the site, search and SEO optimization.

The main advantages of the 1C-Bitrix: Site Management solution:

• the simplest possible site management;
• ready-made powerful functionality;
• high level of web security;
• high performance;
• support for cloud storage;
• possibility of integration with 1C products;
• mobile site technology.

Websites on Bitrix - high performance and ease of management

Creating websites based on 1C-Bitrix: Website management provides a number of advantages. The product implements the Hermitage concept, which not only provides users with a simple and convenient interface for managing the site, but also contains a package of recommendations for web developers. Its task is to provide website creators with all the necessary tools and significantly speed up the website development process.

The Hermitage concept is:

• simple user interface for managing the site;
• control panel with powerful functionality;
• improved visual editor;
• a set of actionable technology recommendations for developers.

The Bitrix system for online stores is a guarantee of security and reliable operation at any load level

The solution based on 1C-Bitrix is ​​particularly effective: Website management is provided to owners of online stores. The main advantages of the platform - reliability, resistance to heavy loads and compliance with high security standards - ensure high quality and performance of online stores.

Online stores created on the basis of 1C-Bitrix: Site Management differ:

• scalability;
• ability to serve up to 40 thousand visitors per hour;
• the most reliable protection against hacker attacks in Russia.

The benefits of using the 1C-Bitrix website management system to create, support and develop online stores have already been experienced by thousands of companies actively engaged in online sales. On this moment works online more than 15 thousand online stores on the 1C-Bitrix platform: Site Management. This figure is quite impressive and speaks for itself.

Important distinctive feature 1C-Bitrix solution: Site Management is the ability to integrate websites with products on the 1C:Enterprise 8 platform, which expands the scope of possible applications.

Integrating a Bitrix website with 1C:Enterprise is easy and convenient

1C provides the ability to automatically integrate the 1C: Trade Management solution with a website on the 1C: Bitrix platform. This process has a number of advantages:

• Easy setup- the integration process can be set up by a person who does not have special knowledge in programming.
• Scheduled exchange– allows you to configure time intervals for automatic exchange between 1C and the website, minimizing manual intervention in this process.
• Real-time exchange– allows you to set up continuous exchange between 1C and the site in real time.
• Safety– the site’s interaction with 1C occurs on the same principle as interaction with a regular client; 1C has a strictly limited list of actions within the website, which allows for complete security of information both on the 1C side and on the website side.

Basic integration features:

• Publication of product range in the store’s online catalog
• Transferring information about orders placed on the website to 1C
• Uploading information about processed orders from 1C to notify customers

Order a free demo of 1C-Bitrix: Site Management

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I promised to devote a separate article to 1C-Bitrix software products, and now I am fulfilling this promise. The article is a review, in it I will not delve into the technical details and features of using the program code; for this there is detailed documentation available to everyone on the company’s official website.

Here I will talk about the important features of the Bitrix Framework, as well as the software products created on this platform. The article is intended, first of all, for users who want to understand whether certain Bitrix developments are needed for their business, and what their features are. Also, the information from this article may be useful to developers who work with other CMSs, but also want to get some insight into Bitrix.

Lately, I often come across the integration of websites with CRM systems and programs for accounting for the movement of goods and cash. Most often in our country integration is required with different versions and 1C configurations. Also, often, by the time they contact me, customers have either already created a Bitrix website, or are interested in the possibility of switching to this engine, since the 1C company recommends it as a system that has everything necessary to automate data exchange. Numerous questions and the accumulated practical experience of working with Bitrix sites became the factors due to which I remembered my long-standing promise to talk in detail about Bitrix and nevertheless wrote this article.

What is Bitrix?

1. Bitrix is ​​the name of the software developer company.
2. Bitrix is ​​an environment for developing web applications, the so-called Bitrix Framework.

A little history

It is important to understand that after such a merger of companies and the subsequent change in the name of the product occurred at the business and marketing level, i.e. The companies merged, the brand merged, but the technical solutions for the most part remained the same - each software product (1C and Bitrix) had its own.

Very often, users, focusing on the name and advertising from the 1C company, come to the conclusion: if the company uses 1C and seeks to create an online store, then it is best to choose the Bitrix CMS for this, because these are products under the same brand and 1C developers also recommend It is this engine that is the best for exchanging data with the 1C program.

Likewise, and vice versa, if there is an online store on Bitrix and the owner comes to the conclusion about the need to automate sales, then of all the options for accounting systems he will most likely choose 1C software products.

In fact, Bitrix and 1C are different products created by different companies, and the developers of these products work completely independently of each other. It cannot even be said that 1C developers focus their work on the needs of Bitrix users or, conversely, that Bitrix developers take into account some innovations from 1C in their work. And the combination of names is exclusively marketing a move that must be admitted was very successful. That is, this move can be considered a successful move precisely from the marketing side; from the technical side, I cannot give positive examples from the merger.

Bitrix as a software product

Bitrix Framework is a PHP-based platform for developing web applications. On this platform, 1C-Bitrix has created two popular products: 1C-Bitrix: Site Management and 1C-Bitrix: Corporate Portal.

Framework is a kind of “framework”, a platform for creating software products.
PHP is the programming language in which this “framework” is written.

Based on this “framework”, this platform, the Bitrix company created the software products “1C-Bitrix: Site Management” and “1C-Bitrix: Corporate Portal”. These are ready-made CMSs that can be installed on your hosting, configured and worked with, just like with any other content management system.

From a technical point of view, Bitrix software products (websites and mobile applications) are created on the basis of its own Bitrix Framework platform.

1. Today these software products are represented by the following solutions:
2. 1C-Bitrix: Site management. A system for creating websites and online stores.
3. 1C-Bitrix: Corporate portal. Platform for creating powerful corporate portals.
4. Mobile applications based on the Bitrix Framework (mobile versions of websites, etc.)
5. Various ready-made industry solutions.

The development of software products on the Bitrix Framework platform is carried out by a narrow circle of programmers consisting of company specialists. This is a commercial product, and therefore this limitation can be considered an advantage. Software updates are predictable and clear, the approach to work is comprehensive, and new features usually work exactly as advertised.

The company also takes a very responsible approach to the operation of its MarketPlace add-on and application store. Not only company employees, but also third-party developers can offer development for this store. But any proposed product undergoes strict pre-moderation, the solution is tested by Bitrix specialists, and only after their approval appears in the public domain.

Among the disadvantages of this approach, it should be noted that the number of extensions (modules) is much less than that of products with a free license, and they are much less diverse. This is understandable - the number of developers is not limited by the size of the company.

What is a "framework"? More about Bitrix Framework

Bitrix Framework is an open source solution, i.e. a programmer can modify your Bitrix software product in any way he likes; there are no restrictions on access to software modules and their code in this system. But at the same time, Bitrix Framework is a solution supplied on the basis of licenses. Those. You can install and use software products based on the Bitrix Framework on as many computers as the number of licenses you purchased.

For comparison: 1C software products also come with licensing, but only the configuration can be modified; the kernel (the basis of the software product) is not available to programmers. In Bitrix, a programmer can make any changes, including to the core. And, for example, DRUPAL is an open source system, but without licensing.

In order to understand how Bitrix software solutions work, you need to know that each of them consists of a core (platform) and add-on modules. Those. There is a programming language (php) in which the core is written. The kernel contains certain capabilities, rules, and tools that can be used by the developer. When creating a software product, the necessary tools are connected and configured; if necessary, the kernel can also be modified. And when working with a finished software product, you can also adjust the platform, but more often it remains untouched, and improvements are made using various external modules.

You also need to take into account that the platform already includes a certain list of basic modules that can be connected or disabled if necessary. That’s why, for example, the corporate portal has a “shopping cart” module, which would seem to be completely unnecessary. But, since it was included in the basic set, it is present in all Bitrix software products.
Next, the user (moderator, site administrator, etc.) can work with ready-made tools and use them to create content, post products, and so on.

Bitrix software products

1. The “1C-Bitrix: Site Management” solution is a software product that is used to develop online stores, business card sites and similar projects.
2. The 1C-Bitrix: Corporate Portal solution is best suited for large companies and for any business that requires a corporate portal to operate.
3. Industry solutions are specialized solutions based on the Bitrix Framework, which provide modules for organizing work in a particular industry.

1C-Bitrix: Enterprise – a solution for large Internet projects.

Let me also remind you once again that any 1C-Bitrix product after purchase can be modified at any level, starting from the familiar external modules and add-ons to core modifications.

1C-Bitrix. Site management

Initially, Bitrix was created as an engine (CMS) for creating online stores, and therefore Site Management has a very wide range of capabilities and rich functionality. On the other hand, all the rich capabilities of this engine are rarely used. It is rare to see several catalogs on a Bitrix website; marketing opportunities are practically not used, since most online stores do not need all these functions, but they are still included among the capabilities of the software product and, if the need arises, they can be connected at any time.

When creating an online store using the Site Management product, you must:

1. Install the “engine” itself on the hosting;
2. Set up a design, set up information pages;
3. Set up a product catalog and cart management (checkout);
4. If necessary, connect payment systems, data exchange with an accounting program, etc.

Important! System "1C-Bitrix. Site Management" requires a wide range of hosting capabilities; some hosting companies even introduce special tariff plans for “online stores on Bitrix”, this is important to remember when choosing hosting and calculating the cost of website support.

1C-Bitrix: Corporate portal

An enterprise portal is, in general, a web interface for employee access to corporate data and applications. Wikipedia

A corporate portal allows you to manage all these areas in one place, collect data for management reporting, and get an overall detailed picture of the company’s work from different points of view. In some ways, the Bitrix corporate portal resembles a Swiss knife: this tool has no specialization, but with its help you can perform a variety of actions, since the product contains tools for working with clients, users, and much more, even if at a minimum level.

1C-Bitrix: The corporate portal is also positioned as a product that allows the manager to control the entire work process of the company, for which a variety of reporting is used; the manager can also set functions, for example, the start and end of the working day, set tasks (projects) for departments, set for them the timing and main stages of implementation. Also, a CRM system, telephony, accounting, accounting programs, etc. can be integrated with the portal.

There are two products from Bitrix designed for corporate work:

• Bitrix24 is a SAAS solution where you pay for access to the cloud service. Here you do not need to pay for your own hosting and specialist services; all service updates will be available to you without any action on your part. But at the same time, you will be able to use only the functionality that the developer offers, as well as solutions from MarketPlace. Custom modifications are not possible in Bitrix24.
• A corporate portal is a software product with open source code for customers, which must be installed on your own hosting after purchase. You will need to make all settings for this software product yourself. To receive updates, you will need to download them and install them yourself. But at the same time, your specialists have access to all functions of the software product and any modifications will be available to you.

Industry Solutions

There are already special questionnaires for creating a patient’s medical record or registering an entrepreneur, tax payer, future property owner, etc. and so on. Options for the sequence of actions when making an appointment with a specialist, paying state fees, invoices for services, as well as other modules necessary to create a convenient website for a particular industry have been implemented.

1C-Bitrix: Enterprise

Whether it is worth using such an expensive and powerful product is up to you to decide. Some large retail chains successfully work with this solution, others prefer to implement the work based on the usual “Site Management” functionality. It all depends on the scale of the project and the demand for the wide range of features that developers offer for the price indicated above.

A few words about MarketPlace

Important: the Bitrix core, like the 1C core, also needs to be updated regularly. Although these updates are not as critical as for 1C software products, they also have their own nuances.

1. Site pages are divided into static and dynamic parts.
2. To quickly display the static part, caching is actively used.
3. The system loads the dynamic part in the background and also caches it in the browser.

Those. When you first access the composite site, the page loads normally
A call is made from the user's browser to the hosting site. The site generates a response, i.e. a full page along with all the images and other types of content. The user waits for all the information to be downloaded to the computer and sees a full page.

Composite sites then store most of the page (images, videos, other static information) in the system cache. And when accessing again, the presence of a copy of the static part of the page in the cache is taken into account, and therefore only the dynamic part is generated and transmitted, the rest is loaded from the cache. Due to this, the download speed increases significantly.

Usability of 1C-Bitrix products

As a result, there is a phenomenon called overcoding; in 1C-Bitrix software solutions there is too much code and capabilities that are most often not used. This, in turn, leads to increased complexity of the entire system. As a result, not only users, but very often even programmers find it difficult to understand the usability of software products and understand where each feature is configured. Unfortunately, this drawback is the downside of powerful and multifunctional solutions, which is important to consider when choosing a product for creating a website or corporate (collaboration) work.

Summary

Among the advantages, in addition to the opportunities listed above, it is also worth noting that the software products and all documentation are in Russian, as well as the presence of many partner solutions for integrating Bitrix with other systems.

The disadvantages are the complexity of the software products for users (administrating websites on their own is difficult, and setting up without the help of specialists is almost impossible), as well as not the most affordable price.

Whether or not to work with these software solutions is everyone’s personal choice. I believe that even for integration with 1C, the use of Bitrix is ​​not necessary; there are other methods for organizing data exchange. On the other hand, for complex and large projects, this powerful system with extensive capabilities can be a suitable solution.

Posted by: Ivankin Evgeniy
in technology

12 myths about “1C-Bitrix: Site Management”

For almost 5 years of developing websites on the 1C-Bitrix platform, I have often encountered various kinds of prejudices, and sometimes even absurd misconceptions about this CMS. In this article I will try to dispel these speculations and myths.

CMS(from the English Content Management System content management system) is software, allowing users to post or change information already posted on the site without involving site developers. This means that the user does not need to have programming skills in order, for example, to publish news, an article, or add an image on his website.

I have been working with the CMS 1C-Bitrix for almost 5 years, as they say: I made websites on Bitrix when it was not yet mainstream and I can confidently say that this system now suits me completely and covers almost all possible tasks that come to us. client. I have worked with many popular CMS and some frameworks, and in 95% of projects I will choose 1C-Bitrix as a tool for implementation. This is not to say that this system is ideal, it also has its disadvantages, which are absent in a number of free site management systems, but all its advantages more than cover the small number of disadvantages, which are becoming fewer and fewer every year, and the system is becoming more universal and flexible .

“1C-Bitrix: Site Management” is a flexible and multifunctional system that is suitable for creating most projects from small to large and highly loaded portals and online stores.

Back in 2010, 1C-Bitrix had many shortcomings for which it could be criticized for a whole day in a row by two teams, perhaps it was from those times that most of the clichés regarding this system began. Despite the problems that took place 5 years ago and are no longer relevant now, I still sometimes hear the opinion that 1C-Bitrix is ​​a shitty bad site management system. To my question: “why do you think so?”, most often the interlocutor cannot clearly answer or begins to give the only and most important argument, in his opinion, is that 1C-Bitrix is ​​a paid system. That is, it turns out that we know that 1C-Bitrix is ​​a shitty CMS, but we no longer remember why.

I have selected the most common misconceptions and questions from clients and fellow developers and will try to answer them.

1. We are a small company and have a small budget. We heard that 1C-Bitrix products are only suitable for large web projects.

“1C-Bitrix: Site Management” is suitable for almost any project, and the cost of editions depends on the needs of each individual website. The total cost of the project often does not depend on which CMS is used. Sometimes it turns out exactly the opposite: when using the CMS “1C-Bitrix: Site Management” you avoid the costs of developing many components and functions of the site, since they are already included in the edition, and all that remains is to configure them correctly while reducing development time.

2. Why should we buy “1C-Bitrix: Website Management” if we can order a website on a free CMS?

The main advantage that you should first pay attention to if you are creating a website for your business is the guarantees that the commercial system gives you. This is characterized by technical support for your project, regular updates, including security updates, and assistance in resolving any non-standard issues.

If you choose a free CMS, you will be entirely dependent on the company that develops the site for you; the concept of alienability here in most cases is not applicable. It is also important that developers of free systems, as a rule, do not pay enough attention to security. As a result, many vulnerabilities of such systems are known and remain unfixed for a long time, and this is a huge risk for business. Have you often heard about Bitrix vulnerabilities found? I haven’t heard about them since 2010, but consistently several times a year I hear about new critical vulnerabilities in free CMSs such as WordPress, Joomla, Drupal, which allow you to gain either full or partial access to a site.

3. I heard that 1C-Bitrix is ​​crookedly written and resource-demanding, so it will require very expensive hosting?

Expensive hosting is required for projects with high traffic, complex structure and dynamic content. In such situations, there is practically no difference whether a website is made on 1C-Bitrix or on another CMS, since free analogues do not have much better resource requirements. It also happens the other way around: for sites developed by the Start editorial team, which are simple sites with low traffic, cheap virtual hosting for 1,500 - 2,000 rubles is sufficient. Also, the 1C-Bitrix platform includes unique technological tools that, when used professionally, allow you to increase the performance of a website tenfold; other CMSs currently have no full-fledged analogues.

4. I am a programmer, I want to make websites on a world-recognized CMS with a large community of developers, a bunch of ready-made modules and open source code.

1C-Bitrix is ​​the most popular commercial CMS in the RuNet, which in its share surpasses almost all free systems. 1C-Bitrix is ​​popular not only in Russia and has been translated into many languages. Since 2010, the source codes of 1C-Bitrix have been open. The community of Bitrix programmers is now very large and getting qualified help on any issue is not difficult, especially if there is Russian-language documentation for the product. By default, 1C-Bitrix already includes a large number of modules that depend on the edition, which allow you to implement most basic tasks; there is also the 1C-Bitrix Marketplace with a large number of ready-made modules, components and standard sites, both paid, and free ones. And unlike most free platforms, 1C-Bitrix is ​​regularly updated and at least 2 times a year they present a major release update with new system functionality.

5. Only amateurs make websites on 1C-Bitrix. I will make a site on the trendiest frame because I'm cool.

This is a big misconception. Using 1C-Bitrix it is not difficult to create standard websites using ready-made solutions. To make a good non-standard website you need to have good website development skills in PHP and Bitrix-framework. By making a website on any free framework, you take on many standard tasks that are available in Bitrix out of the box and are well thought out, both from a functional and security perspective. The customer can spend a lot of time and money before seeing a finished site on the framework, which in many respects will be inferior to the site on Bitrix. The framework makes sense to use for very simple sites that do not require any admin, or for very complex and loaded projects for which it simply does not make sense to use 1C-Bitrix, such a project could be a small social network or some large portal with a specific functionality, but as a rule, a large team of professionals works on such projects and does it on their own framework.

6. I heard that sites on 1C-Bitrix work slowly.

Lies and provocation. With proper use of special technologies such as caching, CDN, composite, etc. and proper configuration of the system, 1C-Bitrix can work faster than its competitors. Today, the CMS from 1C-Bitrix is ​​more demanding of resources, unlike its competitors, but this difference is not great, especially these days when server capacity is increasing every day, and the cost of hosting services is decreasing. Yes, it’s unlikely that Bitrix can be paired with hosting for 500 rubles a year, but it’s worth thinking about, if you don’t have several thousand for hosting, is it worth starting a business on the Internet?

A striking example of the fact that 1C-Bitrix can be used on large projects are the sites of such well-known brands as Eldorado, SportMaster, Euroset, Svyaznoy.

7. Promotion and further development of a website on 1C-Bitrix is ​​more difficult and more expensive than on other CMSs

This is completely misleading. 1C-Bitrix does not limit the site in any way for search engine optimization. Moreover, the SEO optimization module included in all editions of the product helps make the work of promotion specialists more comfortable and efficient, facilitating many routine operations. Also, the system does not limit the possibilities for further refinement and improvement of the project.

8. Is the 1C-Bitrix license purchased for only 1 year? And then buy again? Why should I update if my site is already working?

"1C-Bitrix: Site Management" is purchased for an unlimited amount of time. In the first year of using 1C-Bitrix: Site Management, clients have the right to receive all product updates and technical support with a commercial SLA. Subsequently, technical support and updates can be extended for 22% of the cost of your edition.

It is not necessary to renew the license; the site will work without an active license. But we recommend that all our clients renew in order to receive system updates, partner support and take advantage of some other nice features of the system that only work with an active license.

9. I need a website with an admin panel and functionality customized for my tasks - it’s easier for me to pay a programmer and he will write a CMS from scratch for me.

Today, only a tiny percentage of websites created have unique functionality that cannot be implemented in 1C-Bitrix. Basically, sites solve similar problems, which are typified and the corresponding modules are already included in the CMS system. Developing this functionality from scratch today makes no sense, and will most likely lead to huge time and financial costs and ultimately to the collapse of the project. In addition, you will always be tied to the system developer, but even so, it is not always possible to obtain high-quality technical support after launch. You can also be confident in the security of your project - 1C-Bitrix products are tested and certified by leading companies in the field of IT security.

10. Will we be able to edit information on the site ourselves?

One of the important features of the 1C-Bitrix CMS is that with proper implementation of the project, the system allows a person without basic knowledge of layout and programming to be able to independently edit most of the information (adding news, updating prices, changing the number of products on a catalog page, etc.) .

11. “1C-Bitrix: Site Management” is a finished product, why do you need a developer?

“1C-Bitrix: Site Management” is not a ready-made site, it is a platform for building and managing a site. It happens that customers take a demo version, make minimal changes to the site header, fill it with their information and launch the project.

In general, creating a website is a technical task that usually requires specialists. Even if the solution to a problem seems simple at first glance, a specialist can, based on experience, avoid difficulties and pitfalls, offer the best solution and complete the task faster than an untrained person after reading technical documentation.

12. We don’t need a connection between 1C-Enterprise and a website and we don’t use 1C at all, so it makes no sense for us to buy “1C-Bitrix: Site Management”.

These are two completely different products, and the presence or absence of one of them does not in any way affect the operation of the other. A website based on “1C-Bitrix: Site Management” is a tool for working with clients via the Internet, whether informing and collecting information, or selling services and goods via the Internet.

And what else?

This list can be increased several times; I tried to collect the main questions and misconceptions about the product.

Instead of continuing this list, I’ll write a couple of lines about what I value most in 1C-Bitrix. What we like more, as a company specializing in website development, is that 1C-Bitrix always listens to its partners, clients and developers, because together we can make the product even better, many functionalities are implemented in new versions, precisely at the request of clients and developers, this does not always happen quickly, but if the functionality is really interesting, then it will definitely be implemented at the first opportunity. Also, 1C-Bitrix always shares its plans and course of CMS development, which rarely happens with its competitors, who roll out their updates slowly and silently.

From all of the above it follows that you should not be afraid of the 1C-Bitrix platform, tell us your tasks and we will tell you whether this platform is suitable for you and in almost 100% of cases we will confidently say that it will suit you. I tried to review popular misconceptions about this wonderful platform, which originate from cliches from the past and simply human laziness, which does not allow a person to fully understand the system and appreciate all its wonderful capabilities.

1C-Bitrix is ​​convenient to use for large projects that require stability and a high level of protection. The platform is optimized for RuNet, which is manifested not only in the localization of the interface, but also in the support of domestic services: both other 1C products and solutions from third-party developers.

1C-Bitrix also offers built-in tools for monitoring site traffic, studying referral sources and user behavior. This module is weaker in functionality than Yandex.Metrica or Google Analytics, but it can also be used to collect basic information about the success of the site.

A large number of marketing tools are available by default on the engine. Among them:

• System for sending notifications to registered users.
• Widgets for communicating with clients on the site and beyond.
• Authorization through social networks and social bar to share links.
• Analytical data demonstrating a portrait of the audience and showing traffic.
• A/B testing to study the effectiveness of a sales offer.

The standard functionality of the engine is expanded by installing applications from the Marketplace. Here you can find ready-made websites, integrations with third-party services, applications for managing and interacting with visitors. For example, there is the “1C-Bitrix: Administration” application, which allows you to manage orders, edit product cards, and monitor statistics.

Another solution is the “1C-Bitrix: Demo Store” program, which eliminates the need to order development mobile version. With this application you can create a catalog that will be available to customers from their phone. They will be able to make purchases through it, as well as subscribe to notifications about the arrival of new products.

In older editions of 1C-Bitrix, the ability to collaborate is implemented, which automates the process of interaction between employees. For example, product cards with descriptions prepared by a content manager are not immediately published in the public domain, but are first sent for review by the site administrator, who receives a notification about this. After studying the material, the administrator decides to add it to the user part of the site.

The system also offers convenient tools for managing and communicating with users. You can create groups and assign them statuses that will determine access to certain opportunities - for example, participation in promotions or the use of promotional codes. To resolve any issues that may arise, you can connect to an online consultant or set up a separate module for customer support. It collects requests through a special form and groups them by topic. To manage the module, you need a manager who will answer questions or forward them to other employees. With a large number of requests, the support service can grow into an entire department that will work only with customer problems.

Almost unlimited scalability is one of the main features of 1C-Bitrix. You can start with a small site that will be managed by one person, and over time you can reach a large portal with a bunch of employees and different opportunities for interacting with customers. And all this can be implemented within one system - only the editions differ.

Design

Websites are created based on templates that determine their structure and how content is presented. One layout can contain several themes, but the difference between them will be mainly in the colors. All templates have adaptive layout, which ensures excellent display of content on different devices. You can customize the design using a visual editor, editing template files, as well as downloading solutions developed independently or ordered from specialists.

The visual editor's capabilities are limited. With it, you can edit content, change photos, place links and banners. The editor is available in the “Site Management” module, which adds a universal designer to the engine. There are more than 35 thematic templates and about 200 blocks available on it, which can be freely moved on pages and modified.

However, the builder is more suitable for launching landing pages as part of the marketing promotion of individual products/services. Websites created in the designer are located on the same hosting as the main project and are available as its subdomains. This connection allows you to quickly pull up the necessary data - for example, place a product from an online store on the landing page and use the functionality of the main website to place an order.

To deeply customize the site interface, you need to edit the template files. The visual editor is not an assistant here; its prerogative is to customize the accompanying pages. If you have never edited templates yourself, then the most effective solution a web designer and layout designer will be hired to solve this problem.

Search Engine Optimization

SEO parameters are located in the “Search Engine Optimization” section of the administrative panel. Inside you will find tools for adding search engines in which promotion will be carried out, as well as for creating a site map and indexing rules. To receive more detailed reports on the operation of the site and its further optimization, you will need the “Web Analytics” module. It is available in business editions.

To manage standard SEO parameters, the functionality of the visual editor is used. It allows you to enter key phrases for which the section will be promoted in search engines, as well as enter title and description meta tags.

Among the special optimization tools we can mention a composite website. When this technology is enabled, the site content is defined in two parts - dynamic and static. Static content is loaded immediately after the user clicks on the link, and the dynamic part is loaded gradually. This allows you to save resources and at the same time speed up page loading.

Rates

An online demo is available for 3 hours to test the system's capabilities. If you want to explore Bitrix a little deeper, download the trial version for a month. To use the system permanently, you must purchase a license. If you select several editions at once, a discount of 5% to 15% will be calculated upon purchase.

The minimal edition of “Start” allows you to create two websites. The number of pages on them is not limited. In addition to the 1C-Bitrix core, it offers a built-in constructor, a structure management module, information blocks, and site search. At Start you can create a small company website with news, a list of vacancies, galleries, and catalogs.

To add interactivity in interaction with users, you need to upgrade to the “Standard” tariff. It removes the limit on the number of sites, and also adds the “Forum” and “Blogs” modules, plus some marketing tools and an additional security module appear. Creating a store is only possible in the business editions, which have appropriate names.

The maximum configuration of the engine is available when purchasing an Enterprise license. Its price is not indicated, as it depends on the type and complexity of the project. But the cost calculation starts from 1.5 million rubles. The power of the editorial office is emphasized by the projects that were created on it. Among them are the Euroset store, RIA Novosti, and the websites of large banks.

Each edition has templates with ready-made solutions for launching various sites: landing pages, stores, information portals. In addition, along with a lifetime license, the buyer receives an annual subscription to updates. After 12 months, you can continue to use the engine, but updates will no longer come. The cost of renewing a subscription depends on the time of payment, the maximum value is 60% of the original edition price.

Advantages and disadvantages

1C-Bitrix is ​​a powerful system on the basis of which you can build a website of any complexity. By purchasing the appropriate edition, you will be absolutely sure that the engine is ready to implement the task at hand - for example, creating a store. This allows you to speed up the development process, since in fact the user can only adapt ready-made solutions to his project. Let's note other advantages:

• An editor with a visual mode that simplifies interface customization.
• System of user groups with division of rights.
• Built-in security tools and the ability to purchase extensions to protect your site.
• Possibility of connecting modules developed independently.
• Engine updates and expansion of its functionality.
• Own system for accelerating page display.
• Marketplace with applications and ready-made websites.
• Deep integration with other 1C products.

Using 1C-Bitrix requires a serious budget. You will have to pay specialists who will monitor the performance of the system and set up integration with other services, for updates, the subscription to which is valid only for a year. In addition, the engine is quite demanding on resources, so you need to budget heavily for hosting. You can get by with virtual hosting only for very small projects. The bulk of sites on 1C-Bitrix are located on VPS and dedicated servers, and this requires considerable investment.

It is possible to create your own website on 1C-Bitrix without the help of specialists, but solving this problem will take much more time than mastering a free CMS or website builder. The same visual editor, which simplifies site management, is only suitable for adding and changing content. When it comes to administration, ensuring uninterrupted operation, and timely updating of components, technical support is required from those who professionally deal with projects on 1C-Bitrix.

Developers also find shortcomings in the CMS. One of the main complaints is the complex code and the lack of detailed documentation in the public domain. To understand the peculiarities of the system, you have to take courses, most often paid, conducted by 1C and partners.