How to become a mom blogger. How to properly and competently maintain your Instagram profile so that it is interesting? How and where to start your Instagram from scratch? How to run a cool, interesting, beautiful, cool, successful personal Instagram: tips

Every year social networks provide more and more different functionality for companies. And Instagram is no exception. Starting in 2016, he launched a special kind of accounts, specifically for companies, which was called business profiles. They provide functionality that allows you to get to know your audience better and provide new ways to connect with them. Such a profile will also be useful to ordinary users, since on its basis people will be able to make. How this can be done simply and what benefits a blog gives will be discussed in this article.

Benefits of a personal blog

Visually, a personal blog on Instagram differs little from a regular user profile, but it provides quite a lot of opportunities to connect with its owner. The profile of a user who has connected a blog looks like this:

The main advantages of this type of account are:

But, perhaps, one of the main advantages of designing your profile as a personal blog is that by doing so you somehow let users of the social network know that you are serious about your account, consider it as your means of self-expression and are always open to any feedback. connections.

How to make a personal blog on Instagram?

Now that we have figured out all the pluses of creating, it's time to understand . Technically, this is quite simple to implement, there is only one condition: you must have your own Facebook account. Since both services have the same owner, it was done so that contact information from one (FB) can be exported to another (IG).

So below I will write detailed instructions on turning a regular Instagram account into a blog:

1) First you will need to click on the “wheel” on the main page of the application, find the menu item “Switch to company profile”.

2) After that, click on the “Next” button several times and you will see a screen offering to link your account to Facebook so that the application can manage your pages.

3) Now that you have it authorized, you will need to create a new page or select from the list of existing ones. If you already have a blog on Facebook, then select it, and if not, then on the creation page from the list of categories, select the “Personal blog” item.

4) Then, when the category is selected, we will need to set up contact information (which buttons will appear on our profile will depend on this). For example, if you want to make a contact button on Instagram, then you will need to enter your phone number here, after these simple steps, people can call you with just one click.

Everything! Thought there would be more steps? We, too, but the social network considered otherwise and, in fact, allows everyone to do it with a minimum amount of effort the inscription "Personal blog" on your page, and, of course, get all the features that come with it.

How to remove "Personal Blog"?

If, over time, you change your mind and want to return everything “as it was”, that is, remove all the functionality of the business profile, then go to the already familiar menu and click on the “Switch back to personal account” button and answer the question from the system in the affirmative.

After that, the gray inscription under the name, the communication buttons and the analytics will disappear and your account will return to its original state.

If you did everything right, then now make a personal blog on instagram- not a problem for you, since it is as simple as . If not, then re-read the article again or ask your question in the comments.

The modern world is becoming more and more global, the boundaries are blurred. Today, very young guys and girls can earn more with their minds from home, in your city. To earn money, you no longer need to study at a university for many years, because crusts do not guarantee anything. You can either attract an audience to the product of your work, or you can't.

Today, in order to earn a lot, you need to learn new information faster than others and capture new industries that are just being created. One of the fastest growing industries of modern times is blogging. And no, this is not the already familiar half-dead LiveJournal. Today, Instagram and Youtube bloggers are in high esteem. It is on them that the most successful corporations, brands and online stores reorient their advertising budgets. As Sekret Firmy writes, the explosive growth of the online store of cosmetics and perfumery "Powder" is due precisely to cooperation with young opinion leaders - bloggers and reviewers.

It is about cosmetics reviews (and how to make money on them) that we will talk about today. Reconomica interviewed a blogger girl who, at the age of 18, has already learned to provide for herself with the help of her blog. You will learn firsthand who Instagram beauty bloggers are and how much they earn, how to promote Instagram for free, and how to start monetizing it.

Hello! My name is Natalya Dmitrieva, I am 18 years old, I live in Yekaterinburg. I am a beauty blogger.

Who are beauty bloggers? Well, to put it simply, I do makeup and perfume reviews on Instagram.

At the age of 18, I live separately from my parents - I rent an apartment in Yekaterinburg. I'm in college, I also have my own little showroom with clothes. I had a Vkontakte blog, but for me, the best social network is Instagram. It's very easy to use and perfect for a blog. Today I will share with you the story behind my blog and tell you how to make money on Instagram by posting photos.

What is Instagram - help for those who are in the tank

Now Instagram is very actively used to sell goods and services. This is because it is very easy - especially by searching hashtags to find the right thing or service.

How it all started

I’m fond of photography, I used to do photo shoots - many people really liked my photos, but then I abandoned it, now I’m interested in the Beauty sphere, I’m taking makeup artist courses, I’m a little fond of cooking, I also studied and read a lot about promotion in various in social networks, took courses on online promotion.

About beauty blogging, and in general about bloggers - both in the field of beauty and others, I learned from YouTube. For about 13 years, I watched different bloggers, I liked their analysis of packages, tests of products (goods), test makeup of both cheap and luxury cosmetics, life tips on how to quickly do makeup or hair. I have been registered on Instagram since 2013, but then I didn’t even have thoughts to start making my personal blog.

At the beginning of 2017, I thought: why not start blogging, I wanted to write and tell something - I was just drawn!

Trying to find a niche

I started blogging about proper nutrition and how I gain weight, then very few people were interested, but most likely, I did it for myself. Then I shot various music videos and covers for songs - then the audience began to grow - they found me by geolocation and hashtags.

Soon I abandoned it, because I didn’t like it, then I started taking unusual photos, like Elena Sheidlina’s - I really liked her photos.

I remember my first thousand subscribers - she was at the beginning of my blog about proper nutrition - but then the blog audience began to grow actively, I no longer tracked the specific dynamics, and therefore I don’t remember at all.

Here is an example - it is necessary not only to take a beautiful picture, but also to process the photo correctly.

My professional goals

Of course, the main goal is to promote your blog much more than it is today. Steps and methods that I have determined for myself:

• Writing high-quality articles on a given topic;
• Improve your content;
• Advance in the field of makeup and maintaining a positive attitude towards their duties.

In order to achieve these goals, of course, I will be engaged in training and self-education, meeting new people in these areas, seeking and receiving mentoring.

Who are Instagrammers, or from whom I learned to make my blog

How to process a video (photo), or do makeup - I find all this on YouTube in a search engine, it's very convenient and simple. If you're wondering who to learn blogging from, I'll tell you who I learned from and borrowed some techniques from.

I'm doing a review.

Beauty care and beauty bloggers in Russia - my top 4

I will not make you the top 10 Instagram bloggers by the number of subscribers. Just because something is popular doesn't mean everyone will like it. Here are popular Instagram beauty bloggers in Russian that I follow.

Most of all I like Elena Krygina- her channel has 775,985 subscribers [at the time of the interview]. I learned from her how to contour correctly. (reception from the arsenal of makeup artists - Approx. ed.). She also has a lot of interesting life hacks.

Next, I really like from Russian Instagram bloggers Maria Viskunova, on her YouTube channel there are about 200 thousand subscribers, but on Instagram she has a million of them. Her feature, most likely, is straightforwardness, and she constantly changes her hair color, this girl does not pay attention to anyone and does what she likes, I try to take advice from her and not pay attention to people who speak badly about my activities.

maria way- there are 3 million subscribers on her channel, I like her for her brightness, all her videos are very bright and interesting.

Elena Sheidina I already mentioned.

How to promote your Instagram yourself - free and paid methods

Promotion on Instagram is happening different ways, some of them are free, some will cost you a small amount, but they all pay off quickly. In general, the methods are different, free methods require a lot of effort and time, in the paid segment, of course, money is needed, but deception also happens, the best paid promotion in my opinion is advertising from bloggers and built-in Instagram advertising. But there are some ways to promote your Instagram yourself for free.

A beautiful photo is the key to success!

I will tell you which blog promotion methods work today and will work in 2018.

Ways to promote an Instagram account

There are eight main ways to promote your blog on Instagram:

1. give away.
2. Gifts for celebrities and popular bloggers (barter).
3. Flash mobs and marathons.
4. Participation in events, partnership.
5. Mutual PR.
6. Advertising.
7. Mass following and mass liking.
8. Buying offers.

My first audience was my friends and acquaintances, then I tried to attract an audience with the help of SPS and mutual PR, and also participate in various contests and games. Not to say that the growth of the audience was immediately large - it was little by little. About 200 people attended every week. Of course, some unsubscribed later, but then the content was not very interesting for me - I was still a beginner.

Giveaway

There are many such pages on Instagram now. The bottom line is that you promise users a chance to receive a gift for reposting your photo, tagging you, or inviting friends to participate.
Thus, there is a chance to get into your target audience - you will get a chain: they will see a photo about the competition, they will participate - and so on. This is guaranteed to bring you new subscribers to your blog. The more subscribers, the more effective the strategy with each new draw, and the cost of attracting each next subscriber is lower. Gifts are inexpensive, pay off quickly, and are often provided by advertisers.

Gifts for celebrities and popular bloggers (barter)

A large number of people have subscribed to celebrities and popular bloggers. This means that if a celebrity writes about someone, a lot of people will immediately know about this person. You need to agree with the blogger about sending a gift and immediately agree that the Instagram (or Youtube) star will leave a review about you with a link.

Flash mobs and marathons

As a rule, to participate in a marathon or a flash mob, you need to put a special tag under the photo and mention the person who started it all. Thus, the one who launched the marathon receives a large number of mentions from different users.

Participation in events, partnership

When you act as a sponsor in the draw: provide information support, provide premises or your products - your Instagram account is mentioned as a partner. The more partners you have, the more often you are mentioned.

Mutual PR

Here you negotiate with one specific account (blogger): you talk about him, he talks about you. If you correctly and beautifully design the post, advertising can be completely invisible.

Paid advertising

Advertising can be bought in public, from popular bloggers and from stars. To agree on an advertising post, you can contact the public administrator directly, or you can use special advertising exchanges.

Mass following and mass liking

Mass following is a mass subscription to other users. This is how you get attention. Seeing a new subscriber, the user is very likely to go to your account and, quite possibly, subscribe in response - out of interest or courtesy. Of course, they usually subscribe if your account is interesting.

Mass following is considered a cheat method. Instagram blocks mass liking and does not welcome such methods, especially if a person does not do it with his hands, but uses special software.

I saw a lot of people who automatically promote Instagram and their prices are very high. They find the target audience and mass follow it, then they themselves unsubscribe from everyone. I think that if you find your target audience, then you can move forward, I have many friends who promote their accounts in this way, but they say that this will not happen soon, cheating subscribers by bots kills the account: statistics drop, the account does not reach the top of the feed and is shown only among these bots. Thus, do not promote your account, this is just a numerical show off.

Buying offers

In the context of Instagram, offers are people who follow your account for money. These are useless followers because they will not buy anything from you, like or comment. But they can "give weight" to your account.

These subscribers are sold on exchanges for a ruble (approximately) apiece. I must say that these subscribers are generally 90% bots and fakes, from one, or even a thousand, your account will not gain anything in terms of significance.

The method is expensive, stupid, useless and potentially threatens to blog your account. I strongly advise against doing this. In 2018, this no longer works.

How to make money on Instagram

Many do not understand whether it is possible to make money on Instagram. How else can you! There are several ways to monetize your account.

Text is also important for success. Be sure to think about what message your photo conveys!

How to monetize an insta blog

Earnings on Instagram can be different. It could be:

1. Selling your services.
2. Sale of other people's goods and services.
3. Selling your goods.
4. Earn money selling ads.
5. Promotion of accounts for money.

How much effort does it take to make money on Instagram

Do not think that it is enough to upload a couple of photos a day to your Instagram account, taken on the way to and from work, and the loot will flow like a river. You have to be creative and interesting to subscribers, otherwise you won’t see audience growth and earnings.

It takes a lot of time to blog: basically, I spend every day from 5 hours. Time is spent in search of something new, inventing topics, I also try to answer everyone's messages, if I shoot video reviews, then it takes time to edit photos.

My Instagram in numbers: advertising revenue, living expenses, followers

Now I have 51 thousand subscribers, of which more than 30,000 are active. At the same time, 70% of my subscribers are, of course, girls and women, the largest number of subscribers by age is from 16 to 26 years old, they are all very different, both in professions and and income level and place of residence.

Advertising revenue for the last month came out about 15,000 rubles. Views of posts by 100,000 people or more, each active subscriber costs about 45 kopecks to 1 ruble to the advertiser. Basically, for Instagram bloggers from 50 to 100 thousand subscribers, advertising costs about 10,000 rubles, if the blogger is top and popular, then many times more.

Working with advertisers

Advertisers are mostly people aged 24 and older, located in Russia, most of all women who want to promote their services and goods. They are always looking for new buyers through a blogger (opinion leader). Advertisers interact with bloggers by buying ads or providing their goods or services through barter. I find shops and sites with goods (or services) in which I am interested, tell about myself and offer cooperation by barter, for paid advertising they find me and write to me.

Many people think that bloggers are corrupt, because the review script is rigidly set by the customer and must sell aggressively. Actually it is not.

Advertisers do not provide strict conditions or scenarios, the only thing I had was cooperation with Lady collection - they took my passport data, and I signed an agreement on the time frame for everything to be posted, it was a little tough for me, but it didn’t happen anymore.

Clickbait example. I love to know the details.

Personally, my ad for today costs 700 rubles in the history, in the profile - 1000 rubles for 24 hours. Prices change with the growth of the audience, more I cooperate on barter, as it is much more interesting for me than littering my page with advertising, because top bloggers receive 100 times more.

As a result of cooperation, advertisers usually do not write you any reviews, but thank you for beautiful photos and videos. But many people who are interested in their product write to me and ask where and how to buy. I collaborate with advertisers and brands that many people know about, and my opinion about them is interesting to those who follow me.

If you decide to start a blog, become a famous person and make money from it. My tips for beginners

In general, there is nothing complicated here, everyone can try it. Here is a step by step guide for you:

1. The first step is to find your zest and choose a topic that interests you.
2. Come up with an interesting and memorable nickname, start a blog.
3. Post quality photos regularly. Pay attention to the convenience in reading the text and finding the right topic (hashtags).
4. Before you engage in promotion, you need to fill your blog with texts and information about you: who you are and what you do.
5. You should always try to communicate with your audience, hold various contests.
6. Constantly learn processing, writing text and promotion.
7. You need to love your blog, your topic, and be ready to be surprised and surprised every day.
8. To promote a blog, create sweepstakes, negotiate mutual or paid advertising with bloggers, get to know less popular bloggers - to communicate and learn new things, many do not refuse help!
9. There are a lot of areas for earning money, in addition to the blog: this is the sale of goods and services, the creation of contests and the search for partners.

What separates a commercially successful account from one that no one wants to follow? In my opinion, weak accounts will report with their uninteresting and bad photos and text. Many people are attracted not by content, but by a person's personality - what it is. They may not read you, but simply follow your life and photos. But of course, there should be variety and brightness in the blog!

Never start your blog with the thought “if you get bored, you can always quit.” You are not ready. The blogger must look ahead. Stupid as it may seem, but I am now thinking about what I will do at the age of 60, will my blog be interesting to readers of this age? Will they continue to review my reviews in the same way?

There are actually a lot of beauty bloggers. If you like this area - why not become competitors?! The most important thing is to go forward and be confident in your abilities. Good luck to everyone, and don't forget to subscribe to my Instagram toshka.sh!

In the yard of the twenty-first century, the information age has swallowed up this world. Today we can no longer imagine life without social networks. There you can quickly find out information of interest, news, chat with friends, find new acquaintances, listen to music, watch movies and just relax. One of these is Instagram. What is this social network and how to become a successful blogger on Instagram?

Instagram is a social photo network. Users have the ability to post their photos, start blogs and subscribe to the accounts of others. Someone just follows the lives of friends and shares their photos, while someone wants to become popular, monetize their account. How to become on Instagram?

Four simple tips will get you on the right track if you are a beginner and will help you get more comfortable in this area for experienced users. So, how to become a blogger and make money on Instagram?

This step is very important. Based on the answer to this question, further activity will be formed in the direction of "pumping" the account, a success strategy.

1. You treat blogging on Instagram like a job. In this case, you will have to spend much more time, effort (including psychological, because blogging involves active communication with users, subscribers, other bloggers) and money. In addition, it is good to have a base of certain skills in Internet promotion, conventional marketing or SMM, affiliate programs, and other ways of promotion and earning on your account. Such work requires careful preparation, you must at least familiarize yourself with the specifics of both blogging itself and maintaining a page on social networks, on Instagram.
2. Instagram and blogging is a hobby for you. If you take this position, then creativity will help you. You can not be afraid to bend your line, promote a certain direction and thinking. Well-prepared new information has always attracted attention.

Content planning is one of the basic tips for successful blogging. You need to understand that stability is the key to success, so first learn how to post photos regularly.

How to become Instagram offers many opportunities. To be a successful blogger, you should think about the regularity of publications. Don't think that if you post ten photos, you can get away with it for a week. For successful promotion, the album must create a mini-story about its owner. It is necessary that subscribers are interested in watching the development of events. Only then will your content look cohesive.

How do you become a blogger on Instagram? The professional level starts with activating a business account and tracking page metrics. Tracking statistics will need to be connected through a business account that is created within the social network itself. When switching from a personal to a business account, you will have two new icons, among which there will be “Statistics”.

In this section, you can get acquainted with information that will allow you to understand how the audience reacts to you, what publications are becoming popular, what is the best time to add new photos. If you plan to engage in social media marketing, blogging professionally, then working with statistics systematizes information.

The cap is under the nickname and the number of subscribers. It must necessarily indicate who you are, what you do, contact details and active links to additional resources (other social networks, personal website).

The main photo also plays a big role. Looking at it in the feed, a person should be interested in you and go to the page. The avatar should attract attention with its creativity.

How do you become a blogger on Instagram? To become a successful blogger, you need to be able to reach an audience with photos. True, there are accounts on Instagram without the main photo, which at first attracts the main attention. This is a good, concise approach. But it is in the photographs that professionalism is expressed.

It's not enough just to take a picture and upload it. It is important to carry out at least a minimal light correction, apply a couple of filters on top. Advertisers pay attention to this because the response is when the work is visible.

How to become a blogger on Instagram? Instagram is a serious platform with a lot of opportunities for you to be seen by a wide audience. But in order to get something, you need to invest something. It is this rule that should be fundamental when buying advertising. Yes, ads. And do not be stingy, give an extra hundred for promotion. It's worth it.

The second option is the creation of art (creativity). If you can draw beautifully, you can send your robots to other bloggers. If some of them publish your work, you can gain your audience. When you reach the professional level, new perspectives will open before you. Working with popular companies will significantly increase your audience.

So, if everything is more or less clear with the question of how to become a blogger on Instagram, then other problems remain. For example, what kind of content is better to promote?

In what direction to develop?

Not so long ago, Instagram was a creative platform. People came up with their own styles, there was no annoying spam. Today, the social network has also become an advertising platform, where much is based on the mainstream. How to become a blogger on Instagram? If you are a beginner blogger, you don't have target audience, you can try yourself in the mainstream.

You can look at different accounts, filter tons of information, look for inspiration from other people. But don't copy celebrities who are successful in one area or another. Need to understand:

• what you will do should be to your taste (in other words, you should not go into fashion if you do not understand anything about styles and put on what will fall out of the closet first);
• the chosen direction should not complicate your work, if you feel that you can’t cope, it’s better not to take it (the chosen topic should be interesting, enjoyable and at the same time not burden you).

To summarize, at first it is better to move along modern trends, but always rebuild it for yourself.

So, what directions to choose for development? Some of the most popular destinations are:

1. Fashion (Feshion).
2. Beauty blogging.
3. Life style.
4. Discovering.
5. Food blogging.

Each topic is quite popular and extensive, so it is worth dwelling on each separately.

Fashion

Literally there is no exact answer to the question "What is fashion?". Some say it's art, others say it's style. Since the word "fashion" has become widespread relatively recently, its meaning has not yet been determined either. In a general sense, fashion is fashion.

Fashion has its own characteristics. Trends are one of those. Many companies and designers create new collections, thereby moving the trends forward. They change every six months. This is one of the main concepts of this industry.

If you have a good sense of taste, you can try yourself in this direction.

Beauty blogging

“The theme of beauty will always be relevant!” - this is the motto of beauty bloggers. They promote cosmetology to the masses, teach how to use cosmetics, choose the best personal care products. What is the reason for the popularity of beauty blogging? It is much calmer to look at a person from your circle than at a high-level fashion model.

How to become a beauty blogger on Instagram? To become a beauty blogger, you need to properly understand the topic of cosmetology, understand the responsibility of your business. You have to be sure of some means or other to advise people.

Life style

How to become a popular blogger on Instagram? If you are an open person who wants to talk about yourself, your life, then lifestyle blogging is perfect. This direction does not have any narrow specialization. This is a fairly well-known style and one of the easiest, compared to other narrow topics. You just talk about your life, and the blog becomes a video diary, where different moments are recorded.

The person who deals with this topic usually shoots blogs. You walk down the street and just comment on everything that happens momentarily. Your news does not concern world problems, you just enjoy life and shoot it on camera. Monopod to help you.

Discovering

Discovery is one of the sub-types of lifestyle, but due to the wide popularity of this direction, it can be noted as a separate type. Discovery Blog is a travel blog. This topic is the most expensive. How to become a blogger on Instagram? From time to time you should show where you were, what you did, what difficulties you encountered.

If you have the opportunity to travel, then this type of blogging is perfect for you.

Food blogging

If your profession is related to cooking or your hobby is cooking various delicious dishes, then food blogging will be an enjoyable and rewarding activity for you. You can just write recipes, but first of all, eye contact is important. And Instagram is suitable for this like nothing else.

In order for the blog to please others with incredibly delicious dishes, you need to know the basics of cooking.

In addition, in all subjects of Instagram blogging there is another important factor - equipment. You need to get a good enough camera so that the photos and videos are of high quality.

We have released a new book, "Social Media Content Marketing: How to get into the head of subscribers and make them fall in love with your brand."

To understand the meaning of this term, let's take an example from a popular television program that tells about adventures in exotic countries. A lot of people follow the adventures of actors in third world countries, and they try to attract the attention of the audience. At a certain point in the shooting, an unobtrusive indent is made, for example, “I would definitely burn under the sun if I didn’t use this sunblock.” Naturally, such advertising is well paid by product manufacturers.

What do Instagram bloggers get paid for?

People engaged in such activities earn on advertising. They place ads of any firms, mention brand names in videos and receive a reward for this. Promotion of your resource by this method brings mainly live and interested customers. This is due to the fact that people trust their idol and listen to his opinion.

How to become a blogger on Instagram

The Internet makes it possible for everyone to master this activity. For a successful start, you do not need to have a well-known name or have a special education. Let's take a look at how to become an Instagram blogger and get started today.

Decide on a theme

To do this, you need to analyze what bloggers write about on Instagram. Here is a list of the most popular options.

• Sport, fitness, diet.
• Business.
• Hobbies and hobbies.
• Fashion.
• Stories from life.
• Stories on behalf of animals or fictional characters.

Find your competitors and analyze their pages

Depending on the information received, you will be able to choose promotion methods and roughly estimate the required budget.

Assess the target audience

Bloggers thrive on Instagram, whose topics are related to what is interesting to women, since they make up the main percentage of users of this social network.

Create an account and decorate it colorfully

Choose a memorable name, try to give publications a single style: color scheme, compositional features, structure.

Fill in all possible information in the profile

Write who you are, what you do, what exactly you plan to do, etc. Visitors need to understand what to expect from your account and what content is presented on it. You can also specify a feedback form (contact phone, email) so that subscribers can contact you directly.

Make a content plan

This is the hardest part, as you need to determine the ideas for each post and their frequency. It is required to divide the posts into sections into several parts. For example, from Monday to Wednesday - life stories, and from Wednesday to Friday - informational articles.

Choose promotion methods

You can try to get to the top of the search results without investing money, or you can focus on paid advertising.

After completing all these steps, feel free to start looking for customers. After all, it’s not enough to promote an account, it also needs to be monetized.

How can a blogger find an advertiser on Instagram?

If you have already managed to promote your resource and gain a sufficient number of active subscribers, it's time to start earning. Of course, the best option is if advertisers find you themselves, but until then, there is still growth and growth. Here are the most simple ways find clients.

1. Monitoring of competitors. Regularly browse the wall of related accounts and see who is buying placements from them. Perhaps they will become your first customers.
2. Search engines. Use the search and enter keywords related to your topic. This will provide a number of sites that may be interested in your page.
3. Landing. Create a one-page with your offer and run contextual advertising on it. If you carefully specify all the parameters, you can quickly find an advertiser.

There are many more ways to market your services. After several successful placements, it is you who will choose which ads to agree to and which ones not. Therefore, do not get hung up on the search, but rather focus your efforts on a successful start.

What to do to be chosen

1. Learn. Subscribe to as many people as possible who have already achieved significant results in similar activities. Analyze their pages and posts, constantly trying to apply this or that method on your page.
2. Copy. No need to completely steal someone else's ideas, just feel the general direction and do something similar for yourself.
3. Decide on direction. Be specific about what your story is about. You can’t post information about car engines today, and jump to baby strollers tomorrow. Deviations can be made, but it should not be chaotic.
4. Be punctual. Publications should be made regularly within clearly defined limits. There shouldn't be 50 photos in a week or none in a month.
5. Enjoy your activities. If you love what you do, then your readers will love it. Do not pursue only fashion and the general interests of the audience.
6. Take quality photos. In no case should you post fuzzy and gloomy images.
7. Follow the news. Respond quickly to all incidents in the world. Comment and write your opinion while the information is not out of date.
8. Keep the design consistent. Page and publications should harmonize with each other whenever possible.
9. Come up with a chip. Think about what you have that others don't and use it. Sometimes even a disadvantage can be turned into a virtue.

How to find a blogger to advertise on Instagram

If you are reading an article in order to promote your resource, you may find it useful to select our advertising site selection methods.

1. Hashtags. Enter your city in the search feed and add "instagram" to it. You will see the most popular posts for this request, you just have to agree with the person who posted them.
2. Rating. There is a livedune.ru service on the Internet, which allows you to view popular accounts in specific cities.

After you have made a list of candidates for further promotion, you need to analyze in detail whether they suit you or not. Here's what you need to pay attention to.

1. Cheat. Carefully analyze whether the subscribers are active on the page. Almost all resources use this method of promotion to one degree or another. In order to find out the real situation, request statistics and analyze the data. Be sure to pay attention to the criterion, it is the most difficult to fake.
2. Audience. If your site is dedicated to women's accessories, you should not choose a blog related to cars or electronics. Clearly imagine who your client is, and advertising will definitely bear fruit.
3. Geography. By asking for an analytics summary, you can see where visitors mainly come from and whether it suits you.

These techniques are quite enough to create a huge list of sites and choose the right one to promote your product or service. You need to evaluate the quality of an account in terms of coverage and engagement of subscribers, and not by likes. You can cheat almost any data, which is what dishonest pages use. But these two criteria are very difficult to falsify.

In this article, we have analyzed how bloggers make money on Instagram, and what you need to do if you decide to become one of them. The considered methods of choosing a page for promotion will help not to waste your advertising budget.

Several times. Why do Instagram stars manage to make so much money? It's simple: With 800 million monthly users, this social platform is an indispensable advertising tool for brands. If you want to become a successful blogger on Instagram, follow these tips.

Choose a niche you like

First you need to determine the area of ​​interest that suits you. It should be something that you love very much and understand. Don't just follow successful people - find what interests you.

For example, you found a fitness blog with a huge following. Should you also write about a healthy lifestyle if you are indifferent to it and you know nothing about it? Of course no. Remember: it is useless to pretend on social networks.

Think about what you like. Maybe you love needlework? Or do you like food and are interested in different types of cuisine? Or are you into fashion and constantly follow the trends? Your Instagram posts should show what you're really interested in, not just some random stuff. You can write about different things at once: for example, about food, travel and lifestyle, like this blogger. As you can see, she publishes on these topics equally.

After you have decided on the area of ​​​​interest, put your account in order. First of all, you need to provide information about yourself that will instantly attract the attention of the audience. Tell about yourself in a way that others would be interested.

Remember that your short bio is the first thing brands or potential subscribers will see. So if you want to become a successful Instagram blogger, be sure to design it responsibly.

Take a look at the profile of travel blogger Helene Sula, for example. The line with the name is "travel blogger", so her account will be issued for such a search query. The biography tells a brief story about how she went to Germany to explore Europe. At the same time, the girl left everything she had, except for the dogs and her husband. Draws attention, doesn't it?

Tell stories

To become a successful Instagram blogger, it is not enough just to post photos. Photo captions are just as important as the pictures themselves. Tell stories to create an emotional connection with your followers. Give them a reason to trust you, follow your account, and engage with you.

Do not forget to be sincere - subscribers will notice your falsity. The personal stories you share with your audience need to be not only interesting, but also true.

The main advantage is access to statistics. You will be able to find out not only the actions of your audience, but also which posts cause the most engagement and at what time it occurs most often. Your follower activity data will come in handy when you are discussing potential brand collaborations. Numbers will tell them about you better than your photos.

Another advantage of a business account is the ability to advertise it. You can set up a promotion for one of your posts to generate additional engagement.

Use Instagram Stories

The Stories feature is arguably the most popular feature on Instagram right now. More than 200 million people use it every day. This is an ideal tool for increasing subscribers and promotion.

Even non-followers can see your stories if you add your location and hashtags to them. If you have more than 10 thousand subscribers, then you can insert the function of following the built-in link into the story using a swipe up.

You can also tag other people in stories so you can not only build connections, but also grow your audience.

Interact with your audience the right way

Social media is about people and how you interact with them. Engagement is one of the most important factors that will help you become a successful Instagram blogger. When someone comments on your photos - reply, leave mutual likes and comments in their profile.

Here's how you can increase subscriber engagement:

Leave a call to action in the photo description.

Post at the time when engagement is at its peak (to find out, use the statistics that are available for business accounts).

Run contests and giveaways.

Take polls in Stories.

Follow accounts with topics close to you and interact with their content (you will find them using the "Interesting" tab).

You can also follow certain hashtags so that all relevant content appears in your feed.

Tag and connect with brands

Becoming an Instagram personality happens in two stages. First, you need to grow followers organically and get good engagement. Then comes the most important stage - you start making money.

TapInfluence. Some have restrictions on the minimum number of subscribers required to participate in advertising campaigns.

Don't buy followers

Many Instagram bloggers make this mistake. If you want to become a media personality and make money, your best bet is to grow your audience organically. Yes, it's not easy and it takes time.

But bought subscribers are not useful because they do not interact with your content and do not increase engagement. And the less engagement, the lower the chances that brands will want to cooperate with you.