How to promote a page on Instagram. Little tricks that will help you promote your Instagram account yourself

If you are promoting your services, products on Instagram, or just want to be popular on the social network, make a plan for promoting your profile. Promotion of Instagram is an exciting business that can be done on your own. In this article we have collected methods, tips and tricks that can promote any page to the TOP. Let's start by creating a profile and preparing high-quality content, which will make it easier to promote your page.

Let's figure out how to promote Instagram yourself. First, determine your goal and topic. If you make jewelry self made for sale, your goal is to find more regular buyers. In this case, visitors will be interested in photographs of the work, and not personal photographs - the only exception may be footage of the jewelry making process.

To promote your Instagram page faster, identify your audience. If you make jewelry, to promote you need subscribers - young women and girls, high school students, students, active and sports. If you are going to make money on expensive jewelry with precious stones, successful, accomplished ladies and men should subscribe to you.

Once you have decided on your audience, edit your profile. The following points are important:

1. The account name should reflect the topic and be easy to remember.
2. User's first and last name - for Russian-speaking audiences, write them in Cyrillic.
3. Avatar – a photo that looks good in miniature and reflects the theme. Use it on all social networks.
4. Description – brief information about yourself. Indicate your city of residence to increase the number of subscribers from it. List your interests in compact phrases.
5. Link – only in information about yourself you can add an active link. Enter the transition to your website, blog or other social network.

A “catchy” profile design is the first step in how to get a lot of active followers on Instagram and how to make money from them. If a person sees that you can be useful to him, he himself will want not to lose your account.

Posting

But the coolest profile will not gain many followers on Instagram if there is no interesting content on the page, and you are not a world celebrity. How to promote your account and how to become popular on Instagram? Post unique live photos. Jokes, demotivators and funny pictures have flooded the Internet; such content is no longer attractive.

Follow simple rules on how to communicate correctly on social networks and how to get likes on a photo on Instagram:

• publish something that will interest the audience and best suits the chosen topic;
• accompany the post with a description - what it is, why, your personal thoughts and feelings at this moment;
• respond to comments and encourage them to leave – ask questions, share experiences. The presence of comments raises the post higher in searches, attracts visitors, and creates trust in the owner.

Make it personal, but don't overdo it. If you are promoting products or services, a photo of a lunch or a queue at the clinic will scare off those who are already following you or were planning to do so. And don’t forget about a proven way to make yourself more attractive to users and how to promote your page on Instagram - hold a draw, auction, repost contest, provided there is a minimum audience.

Attracting subscribers

Once your account is complete, it's time to start on Instagram. We have put together a collection of simple ways to help make your page popular. How to quickly gain a lot of new followers on Instagram:

In addition to such simple methods, there are also more complex ways to get a lot of likes on an Instagram post. One of the most effective is correctly selected hashtags. To avoid going through words manually, use the capabilities of applications or online services. Websta is a free resource that helps you find useful information. How to get a lot of likes using hashtags:

1. Go to the Websta website, click on Search.
2. The "Top hashtags" section of the left menu lists the 100 most popular tags in English. You can use them to promote your account, but with caution - getting to the TOP for a hashtag with a usage frequency of tens of millions is almost unrealistic.
3. In the search bar, enter a keyword that matches your future post. Select a few of these words in advance, in Russian and English.
4. You will see hashtags based on the entered key, and the frequency of its use is indicated under each hashtag. The system will also display a list of popular accounts using this tag.
5. Collect several hashtag options for each keyword in a table.
6. Publish a post with the 10-20 highest-frequency tags from the list. Wait 5-10 minutes.
7. You delete the first portion of hashtags, and insert the second into a comment on the post. Copy the third portion again into the description.
8. After 7-10 minutes, delete the comment with tags.

The promotion strategy on Instagram can be slightly modified by varying the number of tags, their highest frequency and lifetime. Pay attention to the accounts found using the corresponding keys - study their policies, how to gain subscribers and how to make your page visited. Which ones they post more often, at what time they post, and what interests them.

We advertise

An effective way to increase the number of followers on Instagram is paid advertising. You can order a link to your Instagram:

• in well-promoted Instagram groups or other social networks;
• in contextual advertising in the news feed.

We use programs

You can use various programs for successful Instagram promotion yourself. They know how to increase the number of subscribers, effectively gain likes and leave comments to simulate activity. Read about how to use these services on your computer. Among the many online applications, there are several that can effectively promote Instagram through mass following.

How to promote your Instagram page for sales yourself? What bots exist for promoting a store on Instagram? How to attract new followers for free when promoting an account from scratch?

For an enterprising and energetic person, Instagram is not only a convenient application for storing and displaying photos, but also a tool for enrichment. A well-promoted Instagram account brings its owner a stable income through sales of own and other people’s goods, advertising and high popularity.

Denis Kuderin is with you, an expert on financial issues from the HeaterBober publication. I will tell, how to promote Instagram and attract new subscribers on your own, as well as with professional help.

Read to the end - at the end you will find life hacks for keeping followers on your page, as well as a review of popular paid services for Instagram promotion.

1. Instagram promotion – expanding the client audience for your business

Social networks are a territory of unlimited possibilities. Instagram is no exception. Initially the resource was created as mobile app for shooting, storing and distributing photographic materials, but gradually the site expanded its functions and became a full-fledged platform for exchanging impressions, comments, news and likes.

The popularity of the service increased many times in 2012, when Facebook acquired it from the original owners for $1 billion . Many new functions immediately appeared here, including the option for recording and posting videos.

Today Instagram is hundreds of millions of registered users, a huge viewing audience, thousands of new pictures and videos every day. And unlimited prospects for earning money.

I will list the main ways to make money online:

• selling your own and other people’s goods and services through a promoted account;
• companies, products, events and anything that can be sold and advertised;
• promoting accounts on a professional basis;
• making money selling photographs.

The most profitable option is to own your own business. It doesn’t matter what you do – any products and services can be beautifully presented, shown and sold.

Instagram does not charge money for registering online and using all functions. All that is required for success is free time and desire. And a well-promoted popular account.

Page promotion – an indispensable condition for monetization. Popular accounts are visited by thousands of users per day, and with the number of visitors, sales volume inevitably grows.

What is promotion from a technical point of view? This is the deliberate and targeted popularization of your profile using various methods. Promotion can be natural or artificial.

The first option is when the page’s popularity increases due to truly unique and interesting content, non-trivial design and other features. Artificial promotion implies use of specialized programs, applications and services. For maximum efficiency, use both methods.

Profile promotion itself is one of the ways to make money on Instagram. This is done both by freelancers on exchanges and by entire agencies promoting websites on the Internet.

Instagram successfully integrates with Facebook and VKontakte. By connecting your accounts, you can automatically publish everything you filmed on Instagram on the pages of other social networks.

Businessmen, athletes, actors and other media persons have accounts on Instagram. A lot of people who take pictures on their phones use this network. Such popularity has turned Instagram into a kind of cult for an entire generation.

To promote your account, it is important that the posts are regular and the pictures are bright.

So, a promoted page on the Internet is a kind of capital, an asset that you use at your own discretion. It makes more sense to use the asset to the benefit of your wallet.

When your page turns into full source of income, you no longer have to waste time on promotion. The account will promote itself or with the help of a hired administrator.

But remember a few important rules:

• the resource is created for communication, entertainment and content publishing: perceive monetization as a useful side effect;
• You won’t be able to promote your account quickly – be prepared to waste time;
• the main thing in this network is unique content, everything else is secondary;
• The topic must correspond to the content.

Which account is considered promoted? This indicator is quite arbitrary, but among businessmen and money makers it is generally accepted that real popularity starts with several thousand followers. There are accounts on the network with hundreds of thousands of subscribers - this is a truly promising platform for a stable income.

2. How to promote Instagram yourself - step-by-step instructions for beginners

First of all, “Insta” is friendly community, i.e. a community of people who exchange impressions, experiences, observations and useful information with each other.

Here they hold competitions, organize promotions, collect likes and votes. A citizen of any country or a group of people can create their own page and use it for any purpose - within the limits of law and ethics.

I won’t write about how to create a profile and what the interface is - you’ll figure that out for yourself. The topic of the publication is promoting and monetizing your account, keeping followers on your page.

Most participants try to use their pages for their intended purpose - adding pictures from their lives, sharing observations and adequate content. Compared to VKontakte and Facebook there is less useless garbage here, the content is more lively and people are more open.

Act consistently and success is guaranteed!

Step 1. Create and design a profile on Instagram

Your photo (avatar) or image of a profile product is the first thing a potential follower will see. There will also be a short text here - personal information, a description of the company or product.

For many, the design and first impression of a profile is a decisive factor. Looking at the image, people decide whether to follow you or not. If you treat your profile photo carelessly, you will scare away the consumer audience.

The description should be concise but informative. Indicate your location, type of activity, topic and link to the main site, if there is one. This is the only place on Instagram where you can put an active link.

We need a call to action - not a vague “if you want to see more, then...”, but a specific one - “ Click here, you will see a lot of interesting things" Or something like that.

Step 2. Prepare a content plan

Since in our case the purpose of creating an account is commercial activity, you need to think through a content plan in advance - what, when and in what volume we will publish.

Posts should contain high-quality photographs, short accompanying text and several thematic hashtags– important keywords that will make it easier for users to find the pages they need.

Don’t overload your page with intrusive advertising - combine promotion with information useful for followers.

Think ahead:

• what consumer needs are you going to satisfy;
• what audience are you targeting?
• how best to design or present goods and services;
• What else, besides the sales object, can you give the visitor.

Even business account owners are not prohibited from periodically creating personal posts and sharing their observations, knowledge, and impressions. But don't stray too far from the theme and stick to your own unique style.

Step 3. Publish new content

If you are promoting yourself - you first want to attract an audience, gain followers, and only then make money from your image, then personal photos will be the main content. If you are promoting your business, stick to the pre-selected style. The optimal frequency of posts is 1-2 per day.

For example, you cook deliciously and beautifully. Why not post photos on Instagram and thereby increase your popularity?!

1. Use filters and don't be afraid to create– the more creative the photos, the more subscribers.
2. Post only high-quality images– no one is interested in passing pictures.
3. Make a little story out of every photo.
4. Post videos periodically– but not too long, no more than 5 minutes.
5. Sign your photos– where, when and why they filmed it.
6. Use hashtags– then your photos will be easier to find.

Attractive visuals encourage you to study the text content. The more interesting the photo and video content, the more comments, subscribers, transitions to the base website and customer calls.

Step 4. Attract subscribers

The first subscribers will be your friends, acquaintances, and sometimes strangers who came to your page by accident. If you synchronize your profile with other social networks, you will quickly gain an audience.

Further promotion depends on your activity and creativity. The more time you spend promoting your page, the more you will achieve. If you don’t have time, but have free funds, use paid methods to promote your account. About them - in the following sections.

Step 5. Analyze page traffic and make changes to the strategy

Performance analysis is the study of indicators of audience coverage (how many subscribers), involvement (likes, comments), number of clicks (how many people followed the link).

If the indicators do not suit you, it is time to make changes to the strategy - slightly adjust the topics of the posts, make the page more “hooligan” or, conversely, academic.

3. How to attract new subscribers - useful tips and tricks

Free ways to promote Instagram require free time. But you also need to manage it wisely.

If you follow useful tips, things will go faster.

Hashtags are a useful thing: they help users find publications that interest them. Tags will attract your target audience and new subscribers to your page. But do not use common and popular keywords - otherwise your posts will be lost among hundreds of others.

General rules:

• come up with your own label - it will increase your brand recognition;
• do not make tags too long: 3 words in a hashtag is the maximum;
• separate elements in hashtags with underscores;
• Place tags not only in the explanatory text, but also in the comments.

The app remembers all the hash marks you've entered previously - as soon as you enter the first letters, a list of words will appear that you can use. The maximum number of tags for one photo or video is 30.

I have long wanted to write an article about promoting Instagram accounts (business and personal), so that instead of explaining what it is and how to attract clients there, I would simply post a link to the article.

And this will convey to the client all the usefulness in detail and at the same time save my time.

Therefore, this article will contain information about Instagram itself, why it should be used (and that is, stereotypes that people there only have fun), methods of promotion (white, gray and even black).

And of course, tips on how to organize promotion of your brand (company, services or yourself) on Instagram.

Arguments and Facts

If you know nothing at all about promotion on social media. networks, I recommend that you study this article first.

There is a lot of useful information there 😉 Have you studied it? Okay, it’s up to you, even if you were deceived...

Instagram is the fastest growing, youngest and most engaged social network. But first things first.

Let's first dive into a boring story that will amaze you with its scale. Promotion methods will also be described in detail, so take your time.

Instagram began its existence in March 2010 (or rather, its creators Michael Krieger and Kevin Systrom received the first large investments for the development of this project.

The investment amount was $500,000 (RUB 30,000,000 at the rate of 60 rubles)). The project itself would have been launched in October 2010 in the American AppStore.

By the way. Initially, the Instagram application was developed only for iOS and this is the right strategy when you develop a project, launch it on the market, and if it works, you finish it and release it for other platforms.

Two years later, the application is bought by Facebook for $1 billion. Everyone would grow that much in two years, right?

For those who want to go deeper and use this network to the maximum, our article will be useful

Instagram growth and audience

So that you understand what a promising application this is and appreciate its colossal growth not only in money, here is the dynamics of how the fans of this application increased:

• In April 2012 – 30 million users;
• In February 2013 – 100 million users;
• In March 2014 – 200 million users;
• In December 2014 – 300 million users;
• In September 2015 – 400 million users;
• In July 2016 – 500 million users.

Well, I think based on the numbers you can see that the growth rate in this social network is simply cosmic, it’s not for nothing that it bears the title of the fastest growing network.

But what speaks about the most involved is that out of 500 million registered users, more than 300 million people enter the application every day, that is, more than 60%.

Important. If you wanted to transfer the management to professionals, then follow the link -> Instagram management and leave a request. The specialists will do everything for you. The prices are more than reasonable!

Well, now about the youngest audience. According to Instagram research, 63% of users are people from 18 to 34 years old, and 75.7% of them are women, the rest are men.

WE ARE ALREADY MORE THAN 29,000 people.
TURN ON

Promoting your business on Instagram

Phew! The theory turned out to be not quite boring as it seems to me. I'm sure by now you understand that Instagram is a great place to promote your brand.

Now let's talk about ways to promote on Instagram, both free and paid. Moreover, both manually and through services. In short, it will look like this.

White ways:

1. ;
   1. Purchasing advertising in other publics/groups;
   2. Posts from opinion leaders;
2. , giveaways;
3. Mutual PR ();
4. Flash mobs.

Gray methods:

Black ways:

Now let's look at each method in more detail, down to the bones and cartilage, so to speak.

1. Targeted advertising

Since Instagram is Facebook, since it is one company, as we learned earlier, the setup is done within a single advertising account.

Moreover, the settings are done one-on-one, as if you were setting up advertising for Facebook. The only difference, one might say, is that you need to check the “Show on Instagram” box.

Pros :

• You can target a specific target audience;
• You can run and test different ads and offers;
• You can see the statistics.

Minuses :

• Not the cheapest cost per click/subscriber;
• You can see the statistics, but not all of them (you can’t see subscribers);
• In order for the user to be shown targeted advertising, his Instagram profile must be linked to his Facebook page.

Lifehack. If you set up targeted advertising, I recommend doing it through the Getuniq service. Completing moderation is faster and a good bonus when replenishing your advertising budget.

2. Buying advertising in other publics/groups

This is probably one of the most popular ways to promote on Instagram after mass following (more about it below) and advertising. It looks like this.

That is, you place an advertisement in any major public page with a link to your account, of course, having previously agreed with this page.

Pros:

• A fairly inexpensive way of advertising (especially recently, because prices for advertising in groups have fallen);
• Big .

Minuses:

• It's difficult to choose where your target customers are;
• Few urban communities;
• It is difficult to check how live the page is;
• It's hard to track ad statistics;
• They can get you subscribers (authors of public pages) so that you like it and order from them again.

And among the services I can recommend Sociate. This is the largest exchange for purchasing posts in other people's communities/groups. And the most proven.

3. Posts from opinion leaders

I talked about what this is in my article about native advertising. But, just in case, here's what it looks like on Instagram.

In short, you pay people with promoted accounts to recommend your product or service to their subscribers.

Pros :

• A large number of promoted accounts;
• People trust opinion leaders;
• It can be perceived as a recommendation, and this will increase productivity.

Minuses :

• It is difficult to identify accounts with exactly your target audience;
• Quite an expensive pleasure (the cost of posts from TOP bloggers reaches 500 thousand rubles);
• Difficult to track statistics;
• There is no insurance against deception (that they will post, that subscribers are not scammed).

4. Competitions, giveaways (giveaway)

Quite simple and effective method get subscribers quickly - offer them some kind of prize for certain actions.

Repost, tag friends in the photo, etc. This is what another way to promote your account on the social network Instagram might look like.

Pros :

• With a good prize, the competition can turn out to be very viral.

Minuses :

• If you have few subscribers, then launching a competition is simply pointless. It is better to strengthen it by purchasing advertising posts about the competition in other public pages and accounts;
• Instagram has more complex mechanics for holding competitions and that is why some people simply do not participate in them;
• There may be some freeloaders who will not buy. Accordingly, after the competition they will unfollow your page.

By the way, we have a special article on how to properly conduct a giveaway on Instagram, what conditions to set to make it easier to launch, and what services to use to select the winner.

5. Mutual PR (sfs)

Actually, mutual PR is mutual PR. You give publicity to people, and in return they give you free publicity. If you want to do this automatically, I highly recommend this service.

Pros:

• Absolutely free;
• If approached correctly, this type of advertising can pass for native advertising.

Minuses:

• More suitable for personal accounts;
• There is a chance of losing your subscribers from this method of promotion (they simply won’t like it).

6. Flash mobs

Do Instagram users need to somehow have fun? So a special feature was invented - flash mobs.

What's the point? You post a photo according to certain criteria and indicate either a special hashtag or indicate the person who started it all.

For example, here is a screenshot of the latest #challengeaccepted flash mob launched on Instagram (the goal is to publish your childhood photo).

Pay attention to the number of posts with the required hashtag. Almost half a million participants! The virality is off the charts, so I advise you to use it.

Pros:

• Absolutely free;
• Participation in some kind of large involvement is popular.

Minuses:

• If such a post attracts anyone, it will be a small number of new subscribers.

7. Massfollowing

As for me personally, I believe that this is the most inexpensive and effective way to promote on Instagram (and all subsequent ones are included in this list).

Although, a year ago it gave ten times stronger results than now, but still, this method is needed.

What's the point? In short, using a special program/service (from automatic programs in terms of price/quality ratio, we recommend Instaplus) or even manually you subscribe to people according to the criteria you need.

People see your activity and in response to these actions, these people come to look at your page and if they are interested in your product/service/brand/personality, they subscribe to you. This is promotion through mass following (or MF).

Pros :

• The cheapest way to promote;
• You can set subscription criteria (if done through the program);
• Quite a large limit per day (1,000 subscriptions + 2,000 likes).

Minuses :

• Need training. It is quite difficult to launch the correct MF right away;
• There are fears of freezing and even blocking your account, especially if you have recently created it;
• You need to use a special application or software;
• First you need to select and filter the database on which the MF will be carried out;
• Lately, Instagram has been increasingly tightening the screws on this method of promotion.

By the way, our company also promotes Instagram through mass following, and it works, now I’ll tell you why.

The main difference is that our specialists do it manually. The coverage is less, but the quality is much higher.

I will give an example of the main advantage of this approach. A friend of mine who does repairs cell phones I decided to promote my services through manual mass following.

For this purpose, I specially appointed a person who signed up for people according to certain criteria. Literally 2 months later he was provided with orders for a month in advance and is already opening a third location.

Approximately 60% of new clients were from Instagram. But again, this is more nonsense than popular practice 😉

8. Mass liking

In principle, it’s the same as mass following. The main difference is that instead of signing, you put “likes” on several photos of people in a row.

Accordingly, people are interested in such an active “passerby” and go to the profile. Pros and cons are the same as in mass following.

The universal combination of ML and MF is 2+1 per person (2 likes and one subscription). If you need maximum coverage, then a separate MF and a separate ML (that is, these actions need to be performed separately and for different people).

9. Masscommenting

In general, this method belongs to the gray methods of promotion, but personally I include it in the black methods of promotion.

It consists of leaving comments with appeals under the posts of ordinary people or celebrities, promoted people.

Pros :

• This is done using a program/application.

Minuses :

• The account from which such comments are left may be blocked;
• One account is not enough, so there should be many of them;
• Not suitable for promoting a serious company, as it sharply reduces the brand's reputation.

A small digression, this animation is painfully on topic. Because everything related to the masses (following/liking/commenting) looks exactly like this. Especially if it is done by a service, 24 hours a day, 7 days a week.

10. Purchasing offers

This is literally buying fake subscribers, which are easy to get by typing “promote a page on Instagram” into a search engine (for example, the SmmLaba service). They will assure you that these are real people, even if they are your potential clients.

But don't make mistakes. Don't believe it! DO YOU HEAR??? Fate is a villain, she will say, “Try,” but under no circumstances agree.

Since there are no live and targeted subscribers that can be purchased at a fixed price. All this is a deception from “the cat Basilio and the fox Alice”, who want to get easy money from you, the rich Pinocchio.

Pros :

• They will give weight to the new account, and accordingly, with a large number of subscribers, people will be more willing to subscribe to it;

Minuses :

• If you sharply increase subscribers in this way, your account may be blocked;
• Over time, their number may decrease (Instagram periodically cleans out bots);
• They are not active at all (they don’t comment or even like).

The only good thing about buying offers/likes/comments is that you can bring a post to the TOP, especially if you launch this service 5-10 minutes after the release of your publication.

Promotion details

As they say, the sweetest thing is the last – the tricks or details, you see what you call it. They won’t cause a global explosion, but a decent increase in subscribers and their engagement will increase.

1. The name of the account should include the name of your brand or company to make it easier to find;
2. Be sure to use cross-posting (automatically adding a post published on Instagram to all other social networks at once);
3. Use hashtags in your publications, those same words with #. To get additional likes and subscribers.

   Or create navigation for your clients using them. By the way, you can use no more than 30 of them in a post (if 30 hashtags are not enough for you, you can also write them in the first comment, immediately after publication. They will also be taken into account in the search);

   Pause... Exhale... Continue...

4. Don’t forget to mention the brand name in published hashtags;
5. Place a geolocation on your photos (your city, popular places in the city).

   This way, clients will be able to immediately see your address, and you will also appear in searches by “geographical location”;

6. Be sure to comment and like your followers' photos. Especially those who mentioned your brand (for example, they were in your cafe or beauty salon);
7. Shoot and post videos. Now you can post videos of 1 minute duration on Instagram. And users are quite actively watching them now;
8. Actively use Stories. This is a live broadcast of what is happening now (in the form of photos or videos), and which disappears forever from your page after 24 hours.

   There are no exact statistics about this tool yet. But here's a simple example. On the first day of release, Nike's Instagram stories received 800 thousand views. Although before this, such videos had not received even 70 thousand views.

Important. Don't forget to track your Instagram account analytics. Otherwise it turns out that you are spinning it completely wrong. An extremely simple and cost-effective program will help you with this - LiveDune.

Briefly about the main thing

My head is spinning. And you? Sometimes before writing an article, I think about what to write, the maximum will be a page.

And when I start, I see how everything is written, written and written. And the most interesting thing is not all.

I'm going within Instagram promotions account, write a separate article about mass following and mass liking with specific programs, filters and actions. To expand on the topic thoroughly.

But that’s for later, now start implementing it at least in the form in which you understand it. It's better than doing nothing. And then we write here, we try. And you don't do anything.

Although it would be more correct to say, you call us and say: “I don’t understand anything, do everything for me.” When in fact, you understand everything, you just don’t get around to it. And don't argue.

I know that some of you can write articles on our blog as well as you can, but still become poor.

Lifehack. I recommend adding a multi-button to your profile. It will allow you to communicate via instant messengers, follow the link -> taplink.ru. And with the promo code “INSCALE7” you will get 7 days free.

P.S. And yet, I’m not hinting at anything, but if you are interested in promoting on Instagram using manual mass following and want to learn more about this service, then the offer below is just for you.

However, quite often you can find pages of experienced and talented photographers who take successful photographs of nature, architecture and other things. The number of subscribers depends on the quality of the profile content. Here, owners of popular accounts have the opportunity to make good money on Instagram. The amount of earnings will depend on the number of page views, that is, the question of how to promote an account on Instagram is more relevant than ever today.

Why Instagram?

In fact, you can make money on almost any social network. In this article we are looking specifically at Instagram, because... it is the most convenient for making money for the following reasons:

Another plus is that Instagram has its own application for various platforms, which means that users have the opportunity to view pages anytime and anywhere, wherever they are. This is very convenient, given the modern rhythm of people's lives. Although, almost all social networks on this moment provide mobile versions sites.

For clarity and a better understanding of the benefits of Instagram for promotion, below is a comparative table of the popularity of various social networks according to 2016 statistics.

Rules for promoting an Instagram account

Even though Instagram was created for sharing photos, no one is prohibited from using their page for commercial purposes. However, in order for earnings to be easy and enjoyable, you need to know certain restrictions that exist in the rules for using this social network. Failure to comply may result in a ban from administrators.

On social media The Instagram network is prohibited:

Violators of the above prohibitions will face the following:

• Likes and the ability to subscribe to the page will be blocked.
• Tags, hashtags and comments will be blocked.
• The password is reset.
• The account is completely blocked.
• The profile is permanently deleted and cannot be restored.

It’s worth noting right away that artificially boosting subscribers is not only prohibited by the terms of use, but will still not bring success. It is very important that the profile has a live audience, since pages are viewed by people, not robots. It goes without saying that there will be no views, likes or comments from pages without an owner, and therefore no use.

You should start by asking yourself questions:

• Why do I need to promote my account?
• If to earn money, then how will I earn money?
• Who is my client, audience?
• What is my audience interested in?
• What will help the client solve his pressing problems?

The next step is designing your Instagram page.

The first thing that catches the eye when a user visits your page is your photo, name or nickname and information about you. Think about what might make you personally subscribe to a particular profile. Most likely, your answer will be a photo and information.

The photograph must include you personally. This is your business card. If you have several profiles on different social networks. networks, and you want your client to be able to find you on other sites, then use the same photo everywhere. This will make it easier for your audience to remember you.

It is best to write your last name and first name in your native language, or rather in your language target audience. If your client is Russian, then write in Russian, there is no need to use the Latin alphabet, this will not give the page respectability, as many mistakenly believe. Additionally, your name may be misread and misremembered. Or some may be too lazy to read “in English”. Make your account experience as easy as possible for users.

Indicate the place where you are from. This will give your audience more confidence in you, especially your fellow countrymen.
Briefly, clearly, concisely describe the type of your activity and who you are, so that users, without wasting time, understand why they need to subscribe to your account and what useful things you can give them.

Publishing posts

Now let's talk about publishing content. Content is the main component of your profile. Basically, this is what the page is created for.

The content of your account is what attracts the user, makes him a client, and possibly a partner. To attract as many subscribers as possible to your target audience, maintain your style and publish only your own original works. This is your peculiarity, a zest that others do not have. This sets you apart from other similar users promoting their accounts.
Take the time to step into your audience's shoes. Imagine that your profile is a photo album. It should be interesting so that you won’t be ashamed to show it to others. This means that, first of all, viewing it should be interesting to you, as a guest of your own page.

Post new photos as often as possible. Do not neglect the description, express your own sincere thoughts in the comments. Take high-quality photos. Be sure to respond to your followers who comment on your posts.

Among other things, it will be useful to create a content plan that outlines the interests of your audience and the relevance of the planned photographs.

Attracting followers

• Ways to attract new subscribers:
• Hashtags.
• Geolocation marks.
• Likes for other users.

A million articles have been written about how to promote Instagram yourself. But most of them provide extremely abstract information, devoid of specifics and useful recommendations. But in order to achieve the desired success, you need to follow fairly simple rules:

Stand out and be active

If you want to understand how to promote a group on Instagram yourself, first of all, understand the importance of a high level of account activity. It is also worth working on the image of the page. Nobody is interested in boring, monotonous and no different from similar pages selling Instagram. Even if you use effective promotion paid service, the followers acquired in this way will not last long. You need to be able to stand out from your competitors.

Think over the concept of your Instagram profile. Any feature - style, theme, witty captions - will make your account original, and therefore interesting for the target audience.

Daily work with your profile

Please note that promoting Instagram on your own is a real task, but not an easy one. If you have a couple of hours a day that you can calmly devote to promoting your page, then this option may be quite suitable.

“What can you spend so much time on Instagram?” - you ask. Took a photo new product, came up with an intriguing caption, set thematic hashtags - such tasks can be completed in half an hour, right? But we recommend that you spend the remaining time on communication:

• new subscriptions;
• likes to potential clients;
• comments;
• mutual following, etc.

Achieving the desired recognition without outside help is, although not the most difficult, work. And you will have to spend a lot of time on questions and comments from subscribers, because... a live reaction to interest in your account is also an important component of success. Therefore, be prepared for the fact that promotion on Instagram yourself involves serious work.

A competent combination of personal activity in working on the page and the use of professional help from effective programs will allow you to break into the first ranks of selling Instagrammers - Instagramator expert