About what to create a VKontakte group. How to make a VKontakte group interesting

How to make a group on VK popular: step-by-step instructions for creating a group + 3 ways to make content unique + 4 main methods of promotion.

The Vkontakte group allows you to unite a large number of users by interests.

This is a tool with which you can popularize ideas and lifestyle, as well as share your own creativity, if you are an aspiring writer, musician, stylist, hairdresser, etc.

You can even make money from advertising posts if you have a lot of "live" members in the community.

Find out, how to make a VK group popular and attract the maximum number of users.

1) How to create a VK group and make it popular: 4 steps

Obviously, before you can promote a group, you need to create it. If you already own a public, feel free to skip this section. And for those who are still at the very beginning of the journey, we suggest carefully studying this step by step instructions.

Step 1.

Go to the "Groups" and click on the "Create community" button.

Step 2.

Coming up with a name and defining a theme. It is important that the “name” of the community contains a keyword by which it can be found in the search.

The main difference between the group and the public page is that the records of the latter are visible to absolutely all Vkontakte users. But the group can be made closed or private. Then its content will be available only to participants.

PS. You can also choose the “event” format if you want to spread information about an upcoming concert, festival, etc.

You can read about additional features of the group, public page and event here: https://vk.com/page-64975608_48466494

Step 3.

Choose a stylish photo that reflects the group's theme.

* Cheat sheet for choosing the size for the cover

It is also important to write a short but succinct description to attract readers.

Step 4.

The picture above is the cover that we chose in the previous paragraph.

2) How to create popular and unique content for your VK group?

The simplest and quick way- copy posts from similar communities, but this approach will make you only "one of". But to create unique content you have to work hard.

In a group, you can:

Publish in your VK group interesting materials that a person would like to repost and save on his page:

• collections of books on popular topics (self-development, startups, health);
• lists of useful mobile applications;
• lists of sites with free online courses;
• a selection of videos from TED conferences;
• tops ("top 5 products for healthy skin", "top 7 romantic comedies");
• posts with links to your previous articles in the public.

Where to get pictures for a VKontakte group to make it popular?

In order not to violate copyright, you need to use free photo stocks. There are not so few of them, and there you can find a large number of high-quality photos. All you need to do is go to the stock photo site and enter a keyword that describes the picture.

In order to make beautiful collections, use popular stocks:

• https://unsplash.com
• https://www.pexels.com
• http://maxpixel.freegreatpicture.com

How to increase the audience for the VKontakte group and thereby make it popular?

When to publish posts for the VK group?

In the field of media, there is the concept of "prime time" - this is the most convenient time for a person to listen to a radio station or watch a TV channel.

Well, you and I have to determine when the largest number of people view the VKontakte news feed. For this, it is important to study your target audience.

For example, schoolchildren and students often open their pages on social networks after school at 16:00 and before going to bed at 22:00. Those who are a little older check their accounts during lunchtime from 12:00 to 13:00.

In the infographic, the best times to publish posts are highlighted in green, and the worst times are highlighted in red.

Also, do not update your VK group wall at the exact time, for example, at 12:00 or 18:00. Since large popular publics will do it together with you, and users may simply not notice your post.

3) 4 best methods to make a VK group popular

So we come to the answer to the main question, how to make a group on VK popular.

To, it is necessary to spread the information about the community as much as possible. The easiest way to do this is through advertising and messaging.

a) Advertising on Vkontakte.

b) Contextual advertising in search engines will help make your VK group popular.

In this case, you need to come up with the right name for the group, which would specifically describe. For example, "Nail Salon in Moscow", "Quality Furniture in Kazan", "Children's Toys", etc.

It is important to note that this is where you pay for each click-through. So the minimum order amount ranges from 300 to 500 rubles, while the rate per "click" starts from 30 kopecks.

c) Advertising of the VK group in another community.

Choose a popular community with a lot of post views, likes, and reposts. Also keep in mind that its theme should be similar to yours.

Often, administrators publish on their page advertising prices (in the "information" section or in the form of a discussion).

The video below shows an example of the popular Vkinformer messaging program ( https://k-informer.ru/).

The license is paid, but you can create your first free newsletter in a two-hour test mode.

d) Sending advertising messages to join the VKontakte group.

Send users private messages inviting them to join your community. You can do this manually or use special mailing programs.

Summarize: in order to make the group on VK popular- you need to create interesting and high-quality content, and then take care of its promotion.

Such a community with a large number of members allows its owner to earn money from the comfort of his home, selling goods or placing advertising posts.

Greetings, dear readers. Social networks have long been included in our lives, so all owners of absolutely any business, both traditional and remote, simply need to run them in order to be successful, so today we will talk about how to create a group on VK.

VKontakte, despite the growth of Odnoklassniki and Facebook, and even despite Instagram, remains the leader in promotion, there is a simple explanation for this.

Social benefits VKontakte networks:

• Different audience segments.

We know that in OK the main audience is women over 30 years old, mainly from the regions, on FB - the most affluent audience, on Instagram - advanced youth. VK has all these segments from kids to bankers.

• The habit of buying online.

VK people have an understanding of online shopping, they are happy to buy goods without leaving their favorite social media. networks, this is the so-called autonomous trade, that is, when we do not transfer a person to external sites.

So, we need to sell via social media. VKontakte network, what do you need to do for this?

There are 2 vectors of promotion through VK:

1. Creation and promotion of your community.
2. Purchase of advertising in existing ones.

We will consider both options, but today we will focus on the first.

Many people here have a question - how many of them to create: one or several?

How many communities to create for business?

In some cases, you need to create one, in others - several different ones, here everything is individual and depends on your business.

Most often, for one business, it is still better to create one group or public page, which one is better to choose, we will analyze further. For example, if you have a travel agency, then you do not need to create several communities for different tours, for example, "Tours to Egypt", "Tours to Bulgaria", etc., because their promotion will not be as effective as if it were there was one community.

You need to create several communities in the following cases:

• Different audience.

If your product is consumed by different audiences, for example, if several businesses operate under your brand, it is a mistake to create one community like "Cargo transportation in Perm and abstracts is cheap".

In this case, you need to create separate communities, because these are completely different proposals for different audiences and here you need different content.

If a subscriber receives more than 40% of the content that does not correspond to his interests, then he will leave such a community.

• Bilingual business.

If you have interests, for example, not only in Russia, but also in the CIS countries, then you cannot lead one community in different languages.

• Difference between offers in different regions.

For example, Internet providers do this, as their tariffs differ in different cities.

• A very rich marketing policy.

For example, the Wildberries store, it has many subscribers, the store conducts a lot of activity, is advertised, in this case, you can highlight different directions, they do this, they have a common community, there is a separate public for the sale of household goods and a group with children's goods , there is also a division by country (Belarus, Kazakhstan), etc.

The more targeted information a subscriber receives, the higher the likelihood that he will perform the action targeted for us.

When we have decided on the required number of communities for the development of your business, we proceed directly to its (their) creation.

How to create a group on VKontakte step by step?

Step 1. We go to our VKontakte page, select "Groups" in the left menu and press the "Create community" button.

Such a window appears.

Step 2. Coming up with a name.

I advise you to choose a concise and memorable name that will attract attention and reveal the essence of the group itself. In the next article, I will go into detail on how to choose the right name so that you can correct it.

Step 3. Choosing the type of community.

What to choose a group, public page or event? Today, the difference between them is not so noticeable; the first, second and third formats have advantages.

Below is a table showing how the different formats differ.

Think and choose what suits your business best: a group or a public page. Here, of course, it would be a mistake to create a public like "Effective treatment of hemorrhoids", because not everyone wants this to be displayed on his personal page, in this case, you need to create a group.

My advice - at the initial stage, create a group, so you can invite your friends to it, and when all those who want to join, you can transfer the group to a public page. The creator of a community can change its type on his own, without resorting to requests in those. support if the number of participants does not exceed 10,000. In the same way as in the case of transferring a public to a group, changing the type of community is allowed no more than once a month.

Step 4. Press the button "Create community".

Your VKontakte group has been created, and you are in the "Edit information" menu.

Group settings

• Name- we already have it.
• Community Description- here we write a description of the group, indicating what it does.
• page address- we change the address to a more beautiful one than the default set of numbers, it is advisable to make it as short as possible so that subscribers can easily remember it and find you.
• Community Topics- choose the most suitable topic from the list and indicate age restrictions.
• Web site- we enter the address of your website, it will be displayed on the main page of the group.
• Comment filter- automatically removes comments containing mat or words you specified.
• Location- we indicate the address if you have an office or you have a regional group, or you want to promote some product in a certain city, for example, if you have a store or do a manicure at home.
• A room at the Snapster- indicate if there is one (they share photos, similar to Instagram).
• Community posts- if necessary, we connect community messages. This is a very convenient thing, messages are addressed directly to the community, and all leaders can respond to them. The subscriber does not need to look for the group administrator, who often hide themselves from the block with contacts to ask a question. And administrators won't get confused about which of their several communities the question is asked. To immediately see on your personal page that the community has received a message, you need to add your group to the left menu.

Next, we enable the functions that you need, and configure access for them (who can add and edit: editors and administrators, or all community members). I think that there will be no problems with setting privacy, especially since prompts are popping up on VK.

I do not advise turning off the members' ability to comment and show all sorts of activity in albums and so on, and even more so in discussions, because the higher the audience activity, the faster your group moves. If someone is sending spam or behaving inappropriately, then the blacklist will help you.

I will only explain what materials are. We need them in case we want the "Fresh news" block to appear on the group's main page, which is a wiki page, the name of the block can be changed and the page edited as you please.

If you have an online store, then we connect "Products", then cards with the products you have created will be displayed on the main page of the community.

Congratulations, now you have your own VKontakte community, the next thing to do is his.

If you do not understand something and still have questions, please ask them in the comments, I will be glad to answer them. Also subscribe to blog news so you don't miss new articles.

Almost everyone is subscribed to groups in in social networks but not everyone knows that community owners make money from it. What is a VK group is a place where people with common interests are. Almost every owner of such a group can earn good money. Building a community is easy. To do this, you will need to have a VKontakte page. Then create a group and choose a topic.In order for the group to bring income, you need a lot of subscribers.... What is the money usually paid for?

CREATE YOUR GROUP

AND EARN!

• Healthy lifestyle.

Now more and more people have started to lead a healthy lifestyle. The topic for the group is starting to gain popularity quickly. The community can be filled with all sorts of motivational pictures, quotes and videos.

Also in the group you can collect information about proper nutrition, secrets about losing weight, and more. You will definitely gain a lot of subscribers. The main thing is that the information is interesting.

• Psychology. Another popular topic, thanks to which you can collect a large number of subscribers. Groups with this theme have already managed to gain more than five million subscribers. In the community, you can post any information on the topic of psychology - self-development, success, relationships, personality development and much more.

• Education. This topic will never lose interest. You can teach anything in your group. These can be lessons of photoshop, pickup and much more. Choose what interests you. You will definitely find your subscribers.

• Movies and music. No less popular topic. Everyone loves listening to music and watching movies. So why not create a community about this topic? If you are also a movie fan, then it will not be difficult for you to interest other people with interesting material. In the group, you can post trailers, reviews of films, cartoons, TV series, and more.

The most popular topics were listed at the top. In fact, there are even more of them. You can create not only large groups (sports, TV series, culinary recipes), but also choose a narrow topic (baking secrets, psychology of relationships, Dr. House series). If you are not versed in making money on the Internet, then such a group should not be created. Such communities are not taken seriously because they are spam and not interesting.

In general, you can go to VK yourself and see which groups are in demand now. There is no need to create the exact same community as a blueprint. Add something interesting and unique. You need to get people interested. Then there will be many subscribers. People are interested in something interesting and new. We hope that you have received answers to the question of what group to create in VK to make money. All of these guidelines will help you build a good community with a lot of followers.

The most profitable topic of the VK group

Today, the most profitable and relevant topic is, of course, the topic that is related to finance. For instance:

Earnings per month can be up to 200,000 rubles.

CANVA COM in Russian - INSTRUCTIONS HOW TO USE A FREE SERVICE

If you decide to create a group in VK yourself, then today there is a free online service CANVA, with the help of which you can quickly and easily create a group and independently design a VK cover.

Design a cover for VKontakte yourself using the CANVA service

Cover design for a Vkontakte group requires an attentive approach - this is the face of the group, something that immediately pays attention to. The cover can attract even more followers or slow down the growth of the community. Using the same graphics, administrators post important information that should be in plain sight.

People come here for different reasons. Some are to drive traffic to your site. Others - to build. And some just talk, find interesting interlocutors.

Such an attractive platform for promoting their own projects cannot fail to interest small business owners and those who are just going to start their own business.

Where do you start?

How to create a popular Vkontakte group without special knowledge?

Much easier than. Think - what do you pay attention to when you find yourself in an unfamiliar group? What visual signs of popularity do you see for yourself?

Let's try to understand this issue together.

Benefit from the experience of predecessors

If you decide to create a group, then you have already decided on the topic. Or not?

Do a little analysis anyway. To do this, you need to select the most frequently requested keywords for your topic, for example, using the service wordstat.yandex.ru, and then use the Vkontakte search engine. By gathering information, you will understand the relevance of your topic. Determine the number of similar groups. Or maybe you can think of a more attractive option for yourself.

The main thing is that you will recognize your future competitors by sight.

Be sure to visit them in the groups. Try to identify their strengths, understand their chips. And decide for yourself - how you will stand out from their background, win your piece of the pie.

Do not neglect their experience, try to extract as much information as possible. After all, these people know how to create a popular Vkontakte group, they have already done it.

Create a portrait of the group members: their gender, age, profession, marital status, area of ​​interest. Do not feel sorry for this time - this is your future the target audience... You create a group for them. To make it convenient and interesting for them there.

Give the rudder the right direction

Now let's move on to the design and filling of the group:

• Come up with a catchy name for the group. If the title contains keywords - great. Your task is to choose a name that will be popular in search, and at the same time not very competitive. If the group is regional, then it is desirable that the name of the group contains an indication of geography. This allows you to attract more participants.

• An avatar is the first thing people see when they visit you. It is known that the user keeps his attention on something for only a few seconds. And the first of these seconds belong to the avatar. Try not only to appear in all your glory and design brilliance, but also to show who you are and what your group is dedicated to.

• The description of the group should be concise and meaningful. The first paragraph in the description should reveal the main idea of ​​the community as much as possible. Users should see a solution to their problem in the description. It is imperative to indicate the contact information of your office, store.

• The next answer to the question "how to create a popular Vkontakte group?" will relevance of posted content . Content is the content of your group (informative, entertaining and advertising posts, polls). Many people are wondering. Most of the information is simply copied from thematic sites or friendly Vkontakte groups. It is desirable that some of the information in your group is unique. When writing unique text content, use your knowledge, experience in the business area you are promoting, as well as information from books, printed articles. If you are interested in a more professional promotion of your group, then you can always contact the specialists.

Step on the pedals more boldly

The group has been created. Now is the time to breathe life into it. The group should be found out, it needs members.

We will not dwell on how to attract people to the group. This is a huge topic for another article.

In any case, try to be interested active participants, and not people who dropped in for a tick. You can invite the first members to the group from among your friends or send invitations to members of similar communities. Word of mouth, friends' services and all available advertising tools to help you.

Perhaps, after all these steps, the answer to the question - how to create a popular VKontakte group - will be obvious to you.

But that's not all.

A tailwind in your back

• Engage people in the discussion, conduct polls more often, ask their opinion.
• Fill your group with popular videos and audio. Try an experiment - combine their name with the name of your group. Perhaps this will attract additional visitors to your group.
• Conduct contests, sweepstakes, interactive games. Give out bonuses and prizes. No matter how serious your topic is, 5 minutes of rest will not hurt.
• Change the picture on your avatar from time to time. People respond positively to changes for the better. Unless it's your company logo.
• Study your target audience. Post updates at a time when they are most often on the site.
• Don't give out everything at once. Stretch the updates for the whole day, use the appropriate computer programs as an assistant. Updates will take place without your participation.
• Be sure to check the position of the group in search engines. If you yourself are not strong in SEO, ask the pros for advice on how to create popular VKontakte groups and how to bring them to significant positions in search engines.
• Do not neglect the services of a moderator. Someone needs to monitor and respond to spam in time. This will keep your group from being banned.

Forward to the heights of popularity!

The success of any group at the initial stage depends on the initiative and active actions of its organizer. But even then, having caught the right wave, do not expect the ship to float on its own.

The procedure for creating a community in VK will take 10 minutes at most (including the time spent reading the current article). Another 10 minutes - to make the preliminary settings ...

Vkontakte group, public (public page), event - all this is now united by one term: community. However, there are already 6 types of communities now, but ... more on that in just a couple of paragraphs. Now, without further ado - let's get down to practice!

Go to the list of your groups from the main menu, find the "Create community" button - click it, we get to the page for choosing the type of community:

Community types in VK. Which one to choose?

The names speak for themselves, plus there are short tips under the headings at your service to make it easier to navigate. If you are still having difficulty deciding which type of community to choose, we’ll tell you everything now ...

Events- in case you have a date marked on your wall calendar with a red marker, and an event is scheduled for that date.

Business page... Everything is simple here: you have an "off-line" business - you are here (by the way, not only "off-line").

Public page- this type was created specifically for public figures, or a group of public figures.

Brand or organization... Read the name of this type, read 2 lines of "description" (in the picture above): if this describes your future community - consider that you have already made your choice 😉

Interest group... This type is intended for creating a community with limited access: for private discussions of personal or work topics (publishing content and everything else that allows VK) to a limited circle of people. Interest groups can be private and closed, they differ in the following way:

• Only the team leader can invite new members to the private community (you cannot apply yourself).
• In a closed group, anyone can apply for membership.

Thematic community... This type is suitable for everything else, for which there was no place in the previous sections: a humorous public where you are going to post memes, or a fan community of shawarma (shawarma) fans. This is most likely exactly what you need.

There are only 3 fields in the next window: name, subject, website URL (if any).

After clicking on the "Create a community" button, your group will officially be considered created, with which we congratulate you!

You will be taken to the "Management" page, where you will be asked to fill in a few more fields with information and make a number of settings.

Basic public settings

P.S. You can always return to this page and change information / settings (for this, use the "Control" button in the menu on the right of the main page of your public).

basic information

Name we already indicated in the previous step, here you can change it.

Community Description- several sentences characterizing your group. It must be written, firstly, in order to immediately make it clear to the visitors of your community “what will it be about?”, And secondly, in the long term, this will help bring an additional audience to your public from search engines (from Yandex).

Community cover- an image, 1590 by 400 pixels: click "Download", select a picture on your computer. P.S. In the next article, we will tell you how to create or where to get a beautiful cover for your VK community.

Page address- Community URL. How the path to your page will look in the browser address bar (English letters, numbers, underscores are acceptable).

Action button

Will be displayed in the most prominent place of your group - just below the page cover.

Possible options for action: go to the site, write to the mail, call by phone, etc. Depending on the type of action chosen, you will need to provide additional information: the name of the button (what will be written on it), enter the website url, phone number, etc.

Additional Information

Here you can specify the topic of the community (in our case, it is "Sites"), select its type: community by interest, blog, or store page, company, person.

If necessary - set age restrictions (18+), register a link to your website (if available), phone number, etc. In the field "Date of foundation" - indicate the current date, or any other - it does not matter.

The last point: choose whether you want your subscribers (or just Vkontakte users) to be able to suggest their posts for publication in your community.

Among other things, you can connect your Twitter account in order to export publications to Twitter (auto-posting) from your VK group.

After making changes, do not forget to click "Save".

You can get to the main page of your group (to see how it looks) by clicking on the "Return to the page" button.

The VK community page was created and, in part, customized, but! If you still have some energy left, we suggest spending the next 10-15 minutes playing around with a little more.