How to optimize behavioral ranking factors? How OPF technology works.

Behavioral factors are all user actions on the site:

visits to the site;
time spent on the site;
clicks on links on the site;
repeated returns to the site;
viewing depth (number of transitions within the site);
bounce rate (users leaving the site after viewing one page);
page clickability in search results (number of transitions from search engines).

These factors are taken into account by search engines when ranking. Simply put, how active a site’s users are will determine its position in search results to a certain extent. Application idea behavioral factors when ranking, it is as simple as possible: provide users with content (articles, videos, music files, pictures, etc.) that has passed a kind of test to ensure it meets expectations. The introduction of behavioral factors into ranking results has improved the quality of web resources, their overall usefulness and competitiveness.

Learn more about behavioral factors and their optimization

Site CTR (click-through rate in search results).
The more clicks from search engines, the more profitable the site looks in the eyes of the latter. It happens that a site ranked eighth in search results has a higher CRT than the one in first place. It is more useful for users, which means that the search engine can promote it higher in the search results, despite the fact that competitors have more link mass.
How to optimize?
Here you need to work with the snippet ( short description site), title (Title meta tag) and URL. The correct title is as informative as possible, contains keywords and attracts attention. To create a high-quality snippet, it is recommended to use . With it, the page description will be as informative as possible for users, which will attract their attention, and therefore increase CRT. As for the URL, it should be as clear as possible to the user (CNC). There shouldn’t be any addresses like site.ru/54f?>33/stranica_1.html!
Attendance.
This is the full volume of resource visitors from all sources (forums, social networks, blogs, bookmarks, thematic sites, as well as direct visits). Here search engines take into account how many people visited the site, and from how many sources.
How to optimize?
Everything is simple here: the more channels for attracting users to the site, the better. Therefore, if there is minimal traffic coming from any direction, then this is a signal to start active actions in this direction. Optimizing traffic is the first step to moving users from the “visitors” category to the “buyers” category.
User behavior.
- Refusals. These are visitors who left the site after viewing one page. The higher this indicator, the worse.
- Time on site. The time period during which the visitor was on the site pages.
- View depth. Here, too, everything is quite simple: the more pages the user visited, the more interested he was in the site.
How to optimize?
In order to minimize failures and increase the time spent on the site/the number of pages viewed, you should saturate the resource with interesting content and services. If there are no clicks on the links on the pages, this is a “wake-up call”. Search engines may consider such links unnecessary, which can lead to a lower ranking of the site. Internal linking will help solve the problem (about us). Links should be placed in the body of the content (in the text), in the “similar posts” blocks. Links should be as clear as possible for users. If visitors follow the links, the bounce rate will decrease significantly, and the time spent on the site will increase, as will the number of pages viewed. Links to other resources are also necessary: however, if there are no clicks on them, the search engine may consider them “sales”.
In addition, you should pay attention to the speed of the hosting (page loading time depends on this) and the usability of the site. And finally, you simply need to post only high-quality and unique content that will be useful to users.
Core audience.
This is a special category of users who visit the site regularly. The frequency of visits can be completely different: once a day or once a week. Such users most often come to the site from bookmarks.
How to optimize?
Here you should pay special attention to the usability of the site, as well as high-quality and relevant content. Its popularity among users depends on how convenient and understandable a resource is. Agree, even high-quality content will not save a site if it is simply inconvenient to use. Well, high-quality content (text and multimedia) is generally the most important “whale” on which the interest of regular or intending to become regular users rests. You can read about how to properly write articles for people here. At the same time, do not forget about keywords that should be introduced into the text as harmoniously as possible.

Dishonest Methods for Improving Behavioral Factors

Some optimizers prefer not to bother and use special services. Thus, the site userator.ru has gained some popularity. Here, webmasters can, for a certain fee, hire users who will spend enough time on the pages of the desired resource, will go to it using links from other sites and from search engines, and will also be active (view not one, but many pages) .

Is it worth using this method of improving behavioral factors to increase rankings in search results? Well, actually, no one forbids it. But this is just a method of black optimization, which the RIGHT optimizer will disdain to use.

Methods for taking into account behavioral factors

So how do you track behavioral factors? How to understand which aspects of the site’s operation and promotion need to be improved? It's very simple: you need to use one of the statistics tools. Let's look at the most popular one - Yandex.Metrica.

Yandex.Metrica tools:

conclusions

When working on website promotion, do not forget about behavioral factors. After all, the whole point is to make sites meaningful, convenient and useful for users. And the simplest method of solving this problem is observing and analyzing user actions on the site.

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Let me give you an example, let’s say your Internet project is in first place in the search results for the query “sauerkraut recipe”; 2,955 people come to you for this query per month (according to Yandex statistics), and if 2,000 people come to you immediately return to the search (that is, they stayed for less than 15 seconds), then a certain conclusion can be drawn from this.

Conclusion: the majority of users did not find the necessary information from you and your page does not correspond 100% to the request, as a result of which the search engine algorithms, based on the user behavior statistics they collected, will draw a conclusion and lower your blog in the search results, precisely for this request.

Also, search engines collect statistics on behavioral factors in the search results itself; imagine the Yandex results for any query, not all visitors will click on the web resource that is in first place, but will go to an Internet site whose description managed to attract and interest them.

So, if the majority of people in the search results click on the second site, then in a similar way, the search engine algorithms will conclude that the second resource is raised in the search results, and, accordingly, the first one is lowered, but of course the PF on the resource itself will also be taken.

So, search engines evaluate the behavior of visitors both on your Internet site and in their search results, and they keep statistics on this matter.

Statistics are collected on specific requests and they accumulate every day, and over time the PS will draw a conclusion about the quality of the entire web site, and whether people need this site at all!!!

How search engines collect statistics on behavioral factors.

Why do search engines collect statistics of behavioral factors I think you understand, but how do they collect it from each web site?

Well, collecting statistics on behavioral factors in the search results itself is not difficult, but statistics on user behavior on webmasters’ resources is more difficult.

The first and most common method is the offer of the search engines themselves to install a counter on your website to collect user behavior statistics; webmasters themselves can use this statistics.

It’s very convenient to find out how many people came to your blog, where they came from, how much time they spent, how many internal transitions they made, what queries they came from search engines for, and so on, so many webmasters use this offer, and search engines, in turn, use this by collecting statistics on visitor behavior.

The Google search engine has a Google Analytics counter, and the Yandex search engine offers a Yandex Metrica counter. I talked about how to properly install this analytics tool in the article:, and in the article -, I talked about the important terms that you should know, go to There is a detailed video in the link!

By the way, Yandex Metrica provides statistics on button clicks social networks, the script for these buttons is also provided by Yandex, in the article: , I described in detail how to install them.

Also, user behavior statistics are collected directly from your browsers; many network users have a Yandex bar installed, which sends the necessary information to the Yandex search engine.

There is also an opinion that Yandex uses the statistics of the most popular counter in the RuNet, Liveinternet, I think there is no need to talk about this super-counter, everyone knows about it.

This is how it all happens!

Influence of behavioral factors.

When a user accesses a search, they want a result that is very similar to being selected by a human rather than a robot.

Therefore, search engine algorithms try to imitate humans, and to do this they take a number of measures.

Let's say Yandex uses two technologies to imitate a person, o collecting statistics on behavioral factors I have already said, and in addition to this, there are specialist assessors.

That is, Yandex employs specially trained people who manually evaluate search results pages based on a number of criteria and overall impression.

And so, if any webmaster can manage behavioral factors, then specialists cannot be managed; if they recognize your project as not meeting a specific request, then you will not be able to rise in the search results.

Behavioral factors - types.

At the beginning of the article, I already mentioned some types of user behavior, but now I’ll break it down.

Behavioral factors - types

1. Website clickability in search results.

2. Total site traffic.

Search engines also take into account very important behavioral factor, as the number of visits from different web sites, if you are engaged, then you should have enough transitions from Facebook, Twitter, contact and so on.

And if a lot of users come to you from various Internet sites, then the search engine algorithms will give you another plus.

3. Bounce rate.

This is one of the most important behavioral factors that all search engines take into account.

A refusal is when a user viewed only one page of your resource and left it, that is, he considered that he was not interested in anything else here, I talked about this in detail in the article - by clicking on the link you will learn how to reduce refusals significantly.

Currently, Yandex has reconsidered its attitude to this behavioral factor and considers a refusal to be a visitor to spend less than 15 seconds on your blog, and if he stayed longer than this time, it will not be a refusal.

4. Time the visitor spends on the site.

Another very important behavioral factor is the time spent on your resource. The more time people spend on your project, the better search engines will treat it, considering that it contains a lot of useful information.

Therefore, all webmasters need to, by hook or by crook, manage to keep your guests as long as possible!

5. Number of pages viewed by visitors.

Everything is clear here, the more users walk around your project, that is, they make internal transitions, which means your project is interesting to users.

Usually, various metrics contain information about what percentage of visitors viewed only one page, or two, three, and so on; you need to strive for the visitor to view as much information as possible.

6. Returns to the site.

Search engines take into account new and old visitors, that is, if old readers often return to your project, this will be very good, another plus is provided for you.

Returns can be arranged by subscribing to new comments on the article and the general RSS feed.

So, from all of the above we can conclude: every webmaster needs to strive to keep users on their Internet site for as long as possible, and force them to make a lot of internal transitions, they need to attract people from other resources and also recruit their regular readers who will be there when they leave new publication will come back to you.

Optimization of behavioral factors, or we keep the visitor on our website.

To begin with, I will say that there are special services, thanks to which you can make very good progress in search engine results! What are they doing, they are just increasing the PF, these are the services:

Be sure to watch the webinar, it shows cases of successful promotion through PF:

Optimizing behavioral factors is very difficult, the webmaster can only try to improve the navigation and offer something interesting.

First, the page the user came to must contain the answer to his question, otherwise he will immediately leave.

Therefore, you need to write and optimize articles for a specific request, that is. This is done firstly in order to rise in the search results for the desired query (which many people are looking for), and so that the page meets the person’s expectations (if you do everything correctly, you will see how your performance improves).

In addition to correctly writing an article for a specific request, it is necessary to correctly format the publication for improvement, so to speak, for ease of reading, follow the link and you will learn how to do this correctly.

A very good way to improve the statistics of behavioral factors is to create a display of articles on similar topics, and create, that is, intelligently offer visitors to read something else.

Internal linking is simply the main point in promoting an Internet resource, and of course in improving the statistics of behavioral factors, if done correctly, you can increase significantly both the number of pages viewed and the time spent on the site, using the link I provided above. I told you how I do linking.

You definitely need to create a site map, it will make it easier for the user to navigate your project, and will certainly improve the behavioral factor, we read about creating a site map on WordPress - and.

You can place something on your project interesting video, preferably thematic, to keep a person longer on the page.

And of course, you definitely need to take care of returning users to your Internet project; for this you need to organize your own news channel, that is, RSS.

This has already been implemented on the WordPress engine, but not so much on Joomla; how to properly configure RSS on Joomla, read the article:.

But RSS alone is not enough, you need to create a subscription to mailboxes, for this we launch rss through Feedburner.

And of course, set a counter for the number of your subscribers, this will give authority to your project if the number of subscribers exceeds 1000.

It’s just that many users pay attention to the number of subscribers, and if there are a lot of them, then they also think that this resource has a lot of interesting things and automatically subscribe.

I described this whole procedure about the counter and the soap subscription form in the article:

Well I think that's enough talking for today about behavioral factors, we will return to them in other articles.

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2014-12-26T17:16:00+00:00

Whatever one may say, behavioral factors + quality content are the two MOST important factors when promoting websites (blogs). And if earlier behavioral ones could be easily and cheaply increased, thereby rising in search engines, now it works exactly the opposite. Search engines have learned to identify natural PFs from artificial ones. And if you still decide to use behavioral ones, then approximately 90% of the time you will receive a filter from search engines. Therefore, you need to write high-quality, unique and useful content; work with the audience (visitors) and promote on social networks.

2013-12-18T22:04:45+00:00

Serik, don’t talk nonsense, look at the Yandex metrics web viewer! This is how it monitors, if I see that a visitor was on the page for 3 seconds and left, then the search engine even collects statistics! You are simply not in the subject at all :) Even if the site does not have metrics installed, then everyone has Yandex or Google extensions installed in their browsers, and they transmit the information! but everyone has both metrics and Liv Internet...

2013-12-18T11:17:04+00:00

to be honest about the refusals, you wrote nonsense, how can a search engine track how long you were on the site, so you went from a search to any site and spent 3 seconds and went to another resource altogether, it can calculate if the user came from a search and spent 3 seconds on the site and went back to Google search, or if you use Google Chrome, then maybe they are watching, there’s no other way!

2013-09-03T08:33:00+00:00

Pavel, thanks for the addition!

2013-09-03T06:45:53+00:00

The article is good, with its pros and cons. Let me make my contribution. The main thing that is missing is the conclusion that these factors have a certain “totality” on the basis of which the game of site ranking in the PS takes place. Clickability itself is worth nothing; it’s not for me to tell you that a beautiful title will be of no use if it is hidden behind a sad rewrite. The most important thing in behavioral factors is behavior on the site. Because initially, when the site first appears in the search results, it is the first randomly visiting visitors who form the site’s PF, i.e. The main factors are the time spent on the site and the depth of browsing. Also transitions to the site from bookmarks and direct visits. You can look at this here Click-through rates and links are all cool, but the most important thing is the actions on the site. Although there is a downside - for example, taxi sites. People come to them purely to find out the phone number, and so on with ten to twenty sites... And at the same time, they are also ranked, i.e. as I already said, behavioral factors work together..=)

2013-06-11T18:06:33+00:00

Hello, Sergey! Thank you for reading my blog, and for DY :) Always glad to have regular readers! 1) Internal transitions are recorded if the user’s activity on the site is interrupted for more than half an hour, but the user does not close the browser window. After activity resumes, a new user “visit” is created, for which this type will be specified as the source. that is, that “Open in a new window”, that just clicking on a link is the same thing. 2) I often see this picture in Webvisor Metrics! This is certainly very good for the PF site, the Dogs see and appreciate everything. They see that the user has been on one page for a long time, his behavior shows that he reads carefully, then goes to another open tab and reads there for a long time, and so on. Even if the visitor, after reading the article, just briefly looked through these open pages, it is much better when he just read the article and left. 3) In this option, the winner is the site on which the user spends more time (there will not just be an open tab, but the behavior should be exactly that of the person reading - moving the mouse over the text, highlighting part of the text, etc.) and also if he did Follow the links! and if this situation repeats, then the site that constantly wins will rise (of course, it all depends on the request), if LF then it will rise once or twice, but if MF-VK or HF, then other factors are also needed to rise in the results . This is my opinion, which I have verified. Until recently, there was such a program from the megaindex that was installed on the computers of users who exchanged visits to automatic mode for cheating PF, so I managed to try it out! She acted in much the same way, only she quickly closed competitors’ sites, and on the promoted site she made the appearance of reading and a couple of internal transitions. So, low-frequency queries went up once or twice, and competitors went down.

2013-06-11T12:37:05+00:00

Hello, Maxim! For some reason I started reading your blog, along with Shakin, Sosnovsky and Ditrius (Who is new). Okay, you write simply and clearly. I know how to thank you - DY :) Tch... Don’t worry, everything is okay and natural, to the minimum :) Maxim, the question of PF has been haunting me for a long time. 1) If the user followed an internal link on a site page to another page of the same site, not as before, classically, but by selecting “Open in a new window” or “Open in a new tab” with the mouse when hovering over the link. What will the Search Engine think about this? Does he consider this the same as a regular transition (just click on a link)? Or does he not count it as an internal transition? 2) And one more thing. From the same opera. Let's say a user is interested in several similar articles, a list of which is displayed at the end of the article. And he took and opened the similar articles he liked from that page, but all in new tabs (well, or windows) of his browser. And then it simply reads them all sequentially, opening already loaded tabs. How will this look in the eyes of the PS, in relation to the PF? Or, the user entered a query into a search engine, received results, and opened, say, 5-7 results (links) in new tabs (windows), and then did everything as described above. What do search engines think about this? Will they consider that the user followed only one link (the one he opened first)? Or how? What is your opinion? And, if so, how can you confirm it? Or is this a guess? What opinions (assumptions) will other visitors to this site have?

2011-06-27T07:37:45+00:00

Hello Maxim. It seemed like I had already read a lot about SEO (from the same Shakin), but I’m constantly learning something new from you. A refusal is when a visitor viewed only one page of your site and left it, that is, he felt that he was no longer interested in anything here. I didn’t know about this, how important it is. Well, I knew that it was necessary to retain the visitor for as long as possible, but if the user visited one page and never went anywhere else, this is considered bad by search engines. I'll be waiting for an article on the topic of refusals - but in what future will it be published? In the distant or near (future). And your writing is interesting, it’s very easy and understandable to read. I also wanted to ask - why don’t you give descriptions of the videos? It seems to me that it would be nice to describe it in a nutshell.

Hello, dear readers of the blog site. What are behavioral factors (BP)? The term has recently been used everywhere and its concept has become somewhat blurred. Essentially, these factors allow search engines to assess the attitude of visitors to the site, i.e. use “public opinion” in ranking. If we talk about ways to measure this very opinion, there are only two of them:

Spy on the user in order to measure the CTR for sites for different search queries, and see which of them will be clicked last and will not return to the search results (the so-called LastClick), having found a completely comprehensive answer on the pages of this site.
Spy on the user directly on the site. The measurement of “public opinion” in this case occurs according to indirect parameters: “”, “Repeated visits”.

There is an opinion that the first group of indicators (removed in the search results) is more important. But from the point of view of common sense, priority should still be given to indirect parameters measured directly on the site. Otherwise, search engines will be one of the last to know about the emergence of new sites that are extremely interesting to users, because their visibility in search engines is zero, which means that neither CTR nor LastClick can be calculated for them. But by analyzing the internal metrics of “public opinion”, search engines can very quickly draw a conclusion about the importance of a given resource for users.

Therefore, by optimizing user behavior on your site, you improve how search engines view it. I would like to draw your attention to the fact that (every site owner should strive for this), and do not cheat. You can only boost it in a natural way, for example, by publishing “stunning” posts on your blog that will bring both traffic and improve behavioral ones. Is this a scam? Yes, after all, you were pursuing a selfish goal. Will she be punished for it? No, they would rather be praised. But today we will talk a little about a different method.

What is the essence of the PF optimization method without cheating?

Increasing user behavior on a website in any way other than natural (improving usability, navigation, adding interesting materials or services) is always a somewhat risky undertaking. Search engines, having at their disposal a picture of the entire Internet, can very easily notice deviations in the behavior of your users from the behavior of those who visit other sites on your topic. Will they be punished or not? Don't know.

However, there is a way to optimize user behavior on the site that is different from cheating, and at the same time does not require expensive investments in improving usability (although one does not interfere with the other). It allows increase the “average temperature” in the hospital. Look, the search traffic to your site is generated from visitors who clicked on . Do you understand their differences at least in general terms? If not, then follow the link provided.

So, you probably understand that the worst behavioral characteristics will be shown by users who came to you with HF requests, because they themselves did not really know what they wanted to see in response to their request (for example, “TV”). Those who came through a search query will have, on average, more interest in your site and higher behavioral rates. But, a priori, the nicest visitors are those who entered low frequency (expanded) or ultra low frequency queries into the search.

Do you see what I'm getting at? Behavioral improvement, in essence, is attracting (and not cheating) users to the site who really want to read your articles or want to surf it, but will not be “decoys”. It is clear that there will be many such interested users throughout the Internet, but how to find them and direct them in the right direction? Here's the question.

The general opinion of search engines about your site is made up of a combination of all parameters, including average indicators of user behavior on the site. If all your search traffic consists of high and low frequencies, then there will be many “bounces” (departures immediately after entering), and the average time and number of pages viewed will be, on the contrary, small. What to do? Well, that's right, requests. By the way, according to statistics, eighty percent of search engine visitors enter queries from the long tail.

The long tail of low-frequency queries (completeness) is generally a remarkable thing from all sides (read about its significance in articles about and about that). Low-frequency requests, present in large quantities, improve the overall picture of user behavior on your site and on top of that, they are much more convertible (selling) than HF or MF. But there is one thing that ruins all the good intentions of site owners - collecting a long tail is quite difficult from a technical standpoint.

Here we come, as they say, to today’s post. A hero appears on the scene who will resolve the situation described above in favor of the site owner, without particularly puzzling him with anything, except perhaps by spending some additional amount of money. But for the owner of a commercial website, it’s a waste of money to promote and attract target audience is a normal operating time. The main thing here is that the investment is not in vain. Actually, this is exactly what we will try to figure out below.

How does behavioral optimization work in Rookee?

Our hero today is familiar to many of you. These are the same “straight hands” that I mentioned in the title of the article. That is, an automatic website promotion service Rookee, which reads exactly like “hands”. Of course, first of all, “hands” is a link aggregator (purchases permanent and temporary links according to the strategy you choose), but you can activate it in its settings ( optimization of behavioral factors).

True, connecting OPF only makes sense if you have . This is necessary so that Yandex receives timely information about your wonderful and constantly improving behavioral factors (it, of course, can collect something through alternative channels, but this way you guarantee its 100% awareness).

In addition, you should give the Rookee service access to the information collected by Metrica or Analytics. This is necessary for a reason, but for everything to work like a clock. See for yourself.

It is to select the necessary low frequency (promising) queries, as well as to monitor the situation with the behavior of users clicking on them, that you will need access to your site’s statistics. Low-frequency requests from the long tail, by the way, not all are taken, namely those that:

We are already close to the Top and you can throw them there “in one movement”
They are not very competitive, so as not to complicate the implementation of the first point
Already now they are being followed by users (to your site or to the sites of other users added to the Rookee system) who “behave well”

Those. OPF allows you to promote the most effective queries from the long tail to the Top. Well, like any request from the long tail, they have good conversion properties, which will help increase sales and, in the eyes of search engines, begin to look like a paradise for users (good depth of transitions and a long time on the site). In fact, this is all very similar to traffic promotion.

These are the most selected queries (usually there are several hundred of them) "hands" will begin to advance by placing links from resources on similar topics. The words of selected low-frequency queries will be used as anchors (text of links), which in turn will expand your resource and its visibility in search engine results, which again is “buzz”.

By the way, OPF does not live by links alone. “Hands” are actively used to attract interested users (especially in the first months, when links placed on the necessary low-frequency queries have not yet had an effect - SEO, as you understand, has some inertia) they use RTB (relatively new technology in the online advertising industry, which is a real-time auction of advertisements).

Using statistics services connected to the Rookee system (Metrika or Analytics installed on your website), the OPF module carries out visitors coming through them. Based on this data, the system makes a decision:

About the removal from promotion of unpromising low-frequency queries that, for one reason or another, stubbornly do not make it to the Top. Why bother in vain and waste your budget, especially since the long tail on any topic turns out to be huge and you can always find an alternative.
About removing from promotion low-frequency queries that, after getting to the Top, did not serve to improve the behavioral factors of your site. To do this, they compare the PF (time on site, browsing depth and bounce rate) of users coming from a specific channel or request, and if their behavior is better than the average PF for the site, then these are the same users. If not, then such channels and requests are eliminated.
About collecting and adding a new block of low-frequency queries when the system sees that the desired level of average user behavior on your site has not yet been reached. Optimal behavioral factors are calculated for each site individually based on data on the behavioral indicators of resources on the same topics that are successfully promoted in search engines for similar queries.

By the way, this particular function is one of key features OPF in the Rookee service: what would take you several working days (or weeks), the service does quickly and regularly. Automation of the process, and that's it.

But the meticulous reader probably already has a question looming in his head: what did the “hands” choose to optimize the PF? For hundreds of requests this will be quite tedious and expensive. I hasten to assure you that the system cares about your peace of mind, so all additional requests are selected based on the content that already exists on your site (for example, subheadings can be used as a source of these additional low frequencies).

If you don’t have a sufficient amount of unique and useful content on your website (and you probably haven’t read my article about that), then you simply don’t need buying links and PF optimization. You'll just waste your money. You can only promote sites, and they are primarily text for search. No texts, no website, no promotion.

What is the cost of the issue and what results should be expected from optimization?

Actually, after we have generally understood the methods used to optimize behavioral factors, it is worth saying a few words about pricing. Price for OPF service directly depends on the number of pages of your site in the index. When new pages are indexed, it will change, but not more often than once every three months, and after agreement with you. Not quite clear? Then let's be a little more detailed.

(optimization of behavioral factors) in Rookee the following are formed:

Based on the competitiveness of your topic and region of promotion. It is clear that depending on the topic, the cost of attracting visitors can vary significantly.
Based on the size (number of pages) of the site. If a site has several pages, then you can’t think of many low-frequency queries for it.
Depending on site traffic. After all, the more visitors you have, the more high-quality traffic you will have to attract so that positive changes in user behavior become noticeable to Yandex against the general background. How many users will it take to improve the behavioral characteristics of your site to the level of competitors in search? Here you need to understand that search engines do not take into account the quantity of traffic, but its quality. Rookee brings exactly those users who will improve the average indicators of time on the site, bounce rates and browsing depth. That is, exactly those indicators that search engines take into account when determining site positions.

By the way, it turns out that optimization of the PF of a young site in “hands” will be quite cheap, because you don’t need to attract so many “good users” to your site for the changes to become noticeable to Yandex (through your installed Metrics). Such a small number of users is both easier and cheaper to find. In general, some incentive is obtained for the owners of young projects who do not have much money at the beginning.

In addition, young sites with still a fairly low or almost zero level of traffic, after connecting to the OPF services, will also receive significant increase in attendance(as much as twice as much, judging by the data provided by the Rookee service several months after the launch of this module).

At the same time, traffic increases due to real visitors (who will perform conversion actions), who came either from a search for a low-frequency query from the long tail (non-core semantic core, collected by hand), or those who came from RTB. In general, live visitors (a by-product of Pf optimization) who are highly likely to convert into buyers.

What is noteworthy is that positions in the main semantic core of the site are also growing. Positions on average improve by 20 points in Yandex and 10 points in Google within the first month. And this is very decent.

Let's summarize

Probably, for many it has already become an obvious fact that complex promotion is now in charge, because there is no ranking factor that would pull a site to the Top if it completely fails on all other fronts. Previously, links were such a factor, but now they are just one of many promotion tools. You need to do internal optimization (content, navigation, design), improve behavioral optimization, and don’t forget about links. Literally every little thing is important now.

To summarize the previous paragraph, the maximum result is obtained by combining the optimization of behavioral factors with link promotion and text optimization. Regarding PF. It is better to optimize them (by attracting exactly the traffic that shows good behavioral patterns), rather than to inflate them (by clicking on search results, visiting sites by robots or people for certain tasks).

The optimization proposed in Rookee will have a good effect not only on the PF, but also on the overall conversion of the site and its SEO. It comes down to the selection and promotion of promising NPs, attracting targeted traffic from RTB and adjusting the first two components based on the actual results for a specific site, taken from the data collected by Metrica or Analytics. This kind of work is very difficult to do manually, so the automation offered by the service is worth the money you pay for it.

Thanks to the use of RTB, the effect of PF optimization occurs almost immediately, and reaches its maximum after six months, when all links purchased on LF are fully taken into account and these same queries jump to the Top. This effect promises to be long-lasting, because positions in the Top will be supported not only by links, but also by good PF. Plus you get an additional stream of targeted visitors who can. Well, the improvement in positions for all promoted queries (the main core) is also worth mentioning.

Essentially, in OPF, for the lowest possible price, you get a natural improvement in behavioral factors, growth in positions and an increase in targeted traffic. There are no complete analogues of the service; basically, everyone offers just boosting behavioral factors, which cannot give such results. IMHO.

Therefore, I recommend that you familiarize yourself with the system from your own experience. OPF (PF optimization) in the Rookee service and draw your own conclusions. I hope you will share them in the comments.

Good luck to you! See you soon on the pages of the blog site

How OPF technology works

OPF technology is to attract targeted traffic to the promoted resource using low-frequency queries that have the best behavioral indicators. All this is achieved by connecting the Rookee service to the site’s analytics system (Google Analytics or Yandex.Metrica), thus determining the necessary low-frequency queries.

As part of this technology, Rookee will identify and promote the most effective queries. OPF technology can attract good targeted traffic, and also show search engines an increase in indicators such as average time on the site and browsing depth. To do this, Yandex.Metrica must be installed on the site.

Immediately after connecting this service, the system begins a detailed analysis of the site and determines the behavior of visitors. Next, based on the data received, a list of necessary key queries is formed and promotion for these queries begins. You can download an example of queries that the system selects automatically.

For my part, I want to try this system on my blog. Because I see quite a lot of potential here. Everything is done almost naturally and, in theory, should give positive results.

This is a new technology that is already available to anyone. Promote your websites and get new targeted visitors and, of course, maximum profit. That’s all, as always, I look forward to your questions and comments on this article.

Best regards, Evgeniy Vergus.